Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
activewear
Target Tackles Activewear Craze With New Size-Inclusive Private Label
Created using intel from 15,000 customers, Target's new brand was engineered with a commitment to quality…
New Year’s Resolutions Send Activewear Searches Surging, Lyst Says
With every new year comes a new rash of fitness resolutions, and the fad has followed retail into 2020.
Adidas ‘Reimagines’ Sport With New Size-Inclusive Women’s Collection
What does "sport" mean to you? Adidas asked its female sponsors and designed a new line around it.
WWD Recommends
Adidas Outdoor Brand Director Reveals the Strategy Behind the Reorg
The new management team at Adidas Outdoor was brought on to help streamline its many groups into a single…
Champion on Track to Become Apparel’s Next $3 Billion Baby
Hanesbrands is expanding Champion's product array in performance, kids', women's, casual footwear and…
Ski Gear Sales Climb in Europe for the Third Straight Year
The ski market is growing in Europe—except in the U.K., where Brexit uncertainty and a weakened pound likely…
Schoeller: The Quiet Swiss Textile Maker Behind Key Tech Innovations
Swiss textile maker Schoeller has been innovating in materials for more than 150 years, and what it has up…
Hohenstein 4D Body-Scanning Projects Examine Clothing Restrictions on Movement
"Mobility Restrictions" is scheduled to be completed in October 2020 and will focus on body measurement…
Hanes Goes High ‘Tec’ in New Active Performance Tank Top
The performance shirt incorporates lightweight, breathable yarns crafted with innovative knitting technique…
Q&A: Concept III’s David Parkes on the State of Activewear and ‘Aesthetics’ vs. ‘Performance’
Since Parkes formed Concept III more than three decades ago, brands have been asking for fabrics infused with…
What Can CBD Do for Activewear? This New Brand Has Some Ideas
The brand thinks CBD can help with muscle recovery and the therapeutic properties are designed to last 40…
Why This Intimates Producer Is Using AR in Product Design
IKAR is working with CGTrader and Magic Leap to incorporate augmented reality in its product design process.
Travel and ‘Wokeness’ Move Activewear in New Directions for Spring/Summer 2021
Activewear trends shift as travel, new business models and the growing awareness of ethical brands take…
Cotton Activewear Trends Pull from Nature, Futurism for 2020 Season
Senior trend forecaster Jenna Caccavo described two disparate aesthetic worlds that will be making their way…
This Eco-Friendly Activewear Label is Designed for ‘That Time of the Month’
A new line of activewear made with recycled polyester wants women to exercise with confidence, even when it's…