What could be more Y2K than a collaboration between True Religion and Von Dutch?
On Tuesday, the nostalgic brands unveiled a limited-edition holiday collection that unites their distinctive legacies. Designs nod to the bold looks made famous by young Hollywood during the early 2000s, while modernizing fits and washes.
Both brands have been riding the Y2K wave. Buoyed by Charli XCX’s shout-out on her Grammy Award–winning album Brat, Von Dutch was acquired by WSG Brand in 2024. Since then, the company has launched a holiday collection at Macy’s and secured new licensing deals in the beverage sector. True Religion has been gaining momentum and expanding its footprint in new categories since celebrating its 20th anniversary in 2022.
Related Stories
“This collaboration represents the evolution of two cultural forces that helped define a generation,” said Kristen D’Arcy, True Religion’s chief marketing officer and head of digital growth. “In the early aughts, fashion, music and entertainment collided in new and exciting ways and both True Religion and Von Dutch were right at the center of it all. This partnership captures that same spirit for True Religion today. It’s a reflection of how we create cultural relevance through the right collabs, at the right time, with the same on trend talent and influencer strategies.”
The collection is peak Y2K, re-imaging both brands’ design codes in unexpected ways. Washed fleece and baggy denim feature co-branded logos. Flame graphics and rhinestone embellishments are used across men’s and women’s styles. Other key styles span cropped baby tees, varsity jackets, oversized hoodies and low-rise jeans.
Denim highlights include the men’s True Religion x Von Dutch Ricky Super T Straight Jean decorated with embroidered graphics, mixed patches and appliqués; the women’s tinted Bobbi Big T Baggy Jean; and the Jimmy Big T Denim Jacket with Western-inspired yoke details.
“Our design approach wasn’t about a throwback or revival but about mixing legacy and new in a way that feels completely fresh,” said Tina Blake, creative director and senior VP of design, merchandising, and brand image. “We took what originally made both brands iconic—bold stitching, statement logos and a fearless attitude—and reimagined it all for today. This new collection celebrates the shared DNA of two iconic brands and redefines it for a new generation.”
The collection retails for $43-$195. It is available now in select stores and on both brands’ websites.
