Torrid anticipates spring to be a strong season for denim.
The plus-size fashion retailer is launching “Jeans for Life,” a Spring 2025 denim campaign that spotlights denim made to move with women through every moment, season after season. Running from Feb. 5 to Feb. 28, Torrid described the campaign as a “celebration of denim that delivers on fit, style, and longevity.”
“Denim is the most important wardrobe staple for spring,” said Emily Bibik, Torrid director of bottoms merchandising. “We all know the weather in spring is unpredictable and denim has you covered no matter where you go.”
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The spring denim collection offers new, limited-edition styles and restocked bestsellers from Torrid’s popular Bombshell Denim range. The line is known for having an interior elastic waistband that prevents gapping and “booty-shaping stitching” on the back.
New for spring is the Weekend Wide Leg Ankle, a jean that hits right above the ankle in a wide leg and has a pull-on jean with drawcord waistband.
Bibik said the brand is anticipating a strong return of low rises. “Low Rise Baggy Wide, Low Rise Baggy Straight, and Low Rise Flare—low rise jeans are starting to make a comeback and we are so excited to be bringing this trend to our customer,” she said.
Torrid is also introducing high rise straight and mid rise wide leg jeans made with a brand-new Stretch + Rigid fabrication. “This incredible denim fabric technique allows for the best of both worlds—the amazing vintage-looking washes and destruction you can only get with rigid denim in the front of the jean, the feel and comfort of stretch denim in the back of the jean, high-stretch waistband all around for total comfort,” Bibik said.
Torrid is kicking off the campaign with “Bottoms Up,” a sales event that rewards shoppers for buying multiple pairs of jeans. From Feb. 5 to Feb. 10., the retailer will offer a tiered “buy more, save more” promotion on denim and pants. Torrid will offer 20 percent off one pair, 30 percent off two pairs and 40 percent off three or more pairs.
The spring collection retails for $69.90-$99.90.
