Although Levi’s has increasingly prioritized its direct-to-consumer strategy in recent years, its partnership with Target remains one of the brand’s most successful wholesale relationships.
This week, Target announced it is bringing Levi’s denim to 150 additional Target stores by the end of the year, reaching more than 1,000 total locations nationwide. Additionally, Target will grow its Levi’s women’s assortment by nearly 20 percent year over year in Spring 2026.
The expanded assortment includes best sellers with new trend-driven pieces like relaxed and looser leg silhouettes. Target is also adding new lifestyle pieces like overalls and tops—a category Levi’s recently reported major gains in. Most styles will be priced under $60.
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The broader assortment and store presence of Levi’s reflects the growing role denim plays within Target’s apparel business.
“Levi’s is the No. 1 denim brand in the world and our evolution into a head-to-toe denim lifestyle brand is resonating with Target guests,” said Heidi Manes, SVP and managing director of Levi’s U.S. and Canada. “Our expansion with Target reflects the momentum behind our lifestyle assortment, the strength of our partnership and our commitment to reaching Levi’s fans wherever they choose to shop.”
Target’s relationship with Levi’s is long-standing and evolving. The retailer began to carry the brand’s jeans in 1976. It reintroduced Levi’s products into its stores in 2011. Since then, the assortment has expanded from value-driven core styles to a broader assortment of Levi’s Red Tab denim and lifestyle apparel. In 2021, Target dropped the limited-edition Levi’s home collection.
“Guests turn to Target to find the styles, brands, and value they love, which is why our partnership with Levi’s is so important,” said Gena Fox, Target SVP apparel and accessories. “Through our partnership, we’re growing Target’s denim business by delivering exactly what our guests want: on-trend style, exceptional quality, and unmatched value.”
