Guess Inc. aims to re-create the success its namesake brand has with accessories for Rag & Bone.
Guess Inc. and partner global brand management firm WHP Global, which jointly owns the New York-based Rag & Bone, announce a five-year licensee partnership with Sequel to develop a new line of premium watches for Rag & Bone. A division of Timex Group, Sequal has been a Guess license partner for over 40 years.
“Since the acquisition of Rag & Bone, we believe this is another extension of the business from which Rag & Bone will benefit. With the expertise, knowledge, and attention to detail of the highly talented team, we are confident that it will be a great addition to the lifestyle of Rag & Bone,” said Paul Marciano, Guess co-founder and chief creative officer.
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The first collection will launch this fall and will be distributed in premium department stores, specialty stores, and Rag & Bone boutiques worldwide.
Rag & Bone continues to focus on the Australian market. The New York-based brand announced last week the launch of its Australian owned e-commerce platform with Signal Brands Australia. This marks a significant milestone for the brand, expanding its digital presence to meet the growing international demand for the U.S. brand. Signal Brands become the licensee for Rag & Bone last year.
The brand opened its first flagship store in Sydney’s high-end Double Bay neighborhood in December 2024. The online store, like the brick-and-mortar store, offers the full range of Rag & Bone’s denim, outerwear, accessories and footwear as well as a curation of select styles suited to local trends.
The online venture offers consumers a personalized experience, easy navigation and secure payment options. The opening of a new local warehouse in Australia will also improve delivery.
“We are continually expanding Rag & Bone’s presence in Australia and am thrilled to include the roll-out of Rag & Bone e-commerce channel to the Australian market which gives us an opportunity to connect with our fans in a more meaningful way, delivering a personalized seamless end-to-end shopping experience,” said Paul Smith, Signal Brands Australia managing director.
