Ree Drummond, also known as “The Pioneer Woman,” is cooking up something new for denim fans.
The cookbook author and Food Network personality is partnering with QVC to launch “Ree by The Pioneer Woman.”
Like fellow Food Network host and beet farmer Molly Yeh’s new apparel line with Tractor Supply Co., Ree by The Pioneer Woman focuses on apparel and food inspired by Drummond’s casual lifestyle on her family ranch in Oklahoma.
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“I live a pretty casual daily life, but having great looking clothes has always been important to me—whether I’m around the house cooking and having family over or heading to town for a meeting or date night,” Drummond said in a statement.
QVC said Ree by The Pioneer Woman “ushers in a new design evolution” for Drummond, who has an expansive home and kitchen collection called Pioneer Woman sold at Walmart. With Ree by The Pioneer Woman, the entrepreneur introduces a fresh and more elevated look.
Easy and comfortable denim is a natural choice for the brand. Styles include regular straight leg jeans and studded bootcut jeans available in black, indigo and sea salt washes, and a knit denim button-down shirt and belted shirt dress.
A trendy yet functional denim chore jacket—in crystal pink and medium wash—is also included.
Pieces like printed tops, ruffle blouses, pointelle sweater cardigans and boho embroidered tunic tops round out the collection, available in regular and petite sizing (XXS–5XL) with pricing ranging between $42-$139.
The brand will be sold exclusively through QVC’s television and online channels.
“I’m so excited to bring my new Ree by The Pioneer Woman clothing to QVC this month; think soft vintage denim, easy dresses, throw-on jackets, and cozy layering knits to bring all the outfits together,” Drummond said. “I’m blown away by the quality and details QVC and I were able to achieve together, and I’ve already been enjoying all the pieces over the past several weeks.”
Drummond also introduces a range of food, including braised pulled pork and pecan pies. More food items will launch later this year.
“For years, Ree Drummond has been a source for inspiration, comfort, and a sense of home through The Pioneer Woman brand,” said Mara Sirhal, QVC’s chief merchandising officer. “By bringing this collaboration exclusively to QVC, we are bridging these two worlds together to create something truly special—an overall experience about celebrating a shared love of home, family, and style.”
