The days of performance fleece and carpenter jeans are back at Old Navy.
On Friday, the Gap Inc.-owned brand launched the ’94 Reissue collection, a nearly 200-piece collection inspired by authentic Old Navy heritage products obtained through vintage sourcing and the brand’s own product archives.
Though the collection is a “feel-good” walk down memory lane for consumers millennial-age and older, the collection also taps into many of the ’90s-inspired trends sought by Gen Z and Gen Alpha. It revives Old Navy’s most iconic pieces from the brand’s golden era including baby tees, baggy jeans, cargos, matching tracksuits, bucket hats and performance fleece tops.
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Styles are available for men, women, kids, toddlers and babies.
“At Old Navy it’s not just about the fashion, but the joy we experience in it,” said Zac Posen, Old Navy’s chief creative officer. “If we look back at the ’90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self-identity—and that’s what the team has re-created with the ’94 Reissue collection. Come play and reimagine style with us.”
The nostalgic collection is timed with the brand’s 30th anniversary, which Old Navy celebrated in New York City earlier this week with a ’90s throwback party. Some of the decade’s biggest music stars including Hanson, En Vogue and Ja Rule performed.
The brand will also release a “Once More ’94” across its social media channels and stores.
“To mark our 30th year, we’re celebrating our heritage while creating new history and reasserting our place in culture,” said Haio Barbeito, CEO of Old Navy. “It’s such an iconic American brand, that it’s hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we’re focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are.”
