Guess Jeans, the Gen Z-oriented denim lifestyle brand launched last year, is widening its global footprint.
This week Guess Inc., which operates the Guess brand in India under its subsidiary, Guess India Pvt Ltd, announced it will launch Guess Jeans in the country through a strategic long-term franchise partnership with Tata Group’s multi-category e-commerce platform, Tata CLiQ (Tata UniStore Limited).
Tata CLiQ plans to create a robust omnichannel presence for the brand, expanding their retail presence through brick-and-mortar stores along with digital storefronts.
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“At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are thrilled to be the preferred partner of Guess Jeans for their India launch,” said Gopal Asthana, Tata CLiQ CEO. “With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, at Tata CLiQ, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country.”
Guess Jeans debuted last January at Pitti Uomo. The brand rolled out its first campaign starring model and actress Iris Law and opened its first store in Amsterdam in May. That summer, the brand showcased its propriety Guess Airwash technology developed with Jeanologia at department store popups in Paris and Milan. The wash technology that eliminates the use of pumice stones and significantly decreases water and energy consumption.
Guess Inc. said the expansion in India marks a significant milestone, not just for Guess Jeans but also for the company, in general. Global growth has been a priority for the Los Angeles-based men’s and women’s brand, which also added Rag & Bone to its portfolio last year. Nicolai Marciano, Guess Inc. chief new business development officer, said the company expects “a rapidly expanding and prosperous partnership” with Tata CLiQ.
“Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership,” Marciano said “Guess Jeans will complement and create significant incremental growth in India for the Guess Inc. portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy. We are confident that the reimagined Guess Jeans brand, accompanied by our innovative Guess Airwash technology, has long-term potential within the Indian market.”
