Here’s a quick roundup of the latest news from leading denim brands.
No44
No44 introduced “Unfiltered. Unscripted,” a new collection and campaign that positions wearing denim as an experience. Styles include the high-waisted, slightly barrel-shaped Ellis jean, and pleated, wide-leg Haru jean. Washes span white to inky Cosmic Blue.
Cotton, post-consumer recycled cotton, viscose and recycled polyester are used throughout the collection’s fabrics.
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The Romanian denim brand said the collection and documentary-style campaign are a “tribute to spontaneity, movement and denim worn exactly as its meant to be: without compromise.” Images and videos showcase the women’s jeans in motion, from soaking in seawater and creasing on the sand to fading under the sun.
Jeans retail for 200-300 euros (approximately $230-$350).
Raleigh Denim Workshop
Raleigh Denim Workshop continues to pursue “Made in USA” jeans.
The brand recently released its second drop of R100, a straight leg men’s jean cut and sewed in the U.S. and made with cotton, yarn, fabric, thread, buttons, rivets, zippers and labels from the U.S.
The raw denim jeans align with the company’s DNA as an “American enterprise” that is focused on reviving denim craftsmanship in the U.S.
The $200 men’s jeans are made with 12 oz. American denim, comprised of 98 percent cotton and 2 percent Lycra for comfort stretch.
Madewell
Madewell is making a big statement with wide-leg jeans this summer.
The brand reimagined some of its popular wide-leg styles for its Airy Denim collection. The collection offers breezy, lightweight jeans made with cotton and Tencel blends, making it easy to wear jeans all summer long.
Styles include the Superwide-Leg Jeans: Airy Denim Edition, a zero-stretch jean with a 24.5-inch leg opening, slouchy fit and high drawstring waist, and the Wide-Sweep Trousers: Airy Denim Edition, a jean with a 26-inch leg opening, slant front pockets and seams down the front and back legs.
Madewell taps into the linen denim trend a pull-on wide-leg pant made with 88 percent cotton and 12 percent linen. It also combines styles with the Flared Wide-Leg Crop jean, a high waisted jean with raw hem made with stretch denim from Cone Denim.
