Here’s a quick roundup of the latest drops and campaigns from leading denim brands.
Abrand
With over 179K Instagram followers, influencer Amalie Gassmann brings her creative direction to Abrand’s new Baggy campaign. The Australian brand said the collaboration “celebrates the return of baggy jeans as a timeless fashion statement, blending elevated comfort and effortless style.”
The collection offers the mid-rise 95 Mid Baggy and the 99 Low Baggy, a low-rise jean with a relaxed leg. A matching vest is also available. “I’ve always gravitated towards baggier silhouettes and so when I was approached to be the face and creative behind ABrand’s Baggy collection launch, it was a perfect fit,” Gassmann said in a release.
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Abrand added that the collection “spearheads a progressive entry price point for premium value fits, fabrics, and washes, starting at just $108 and spanning to $138.”
Farm Rio
Brazilian brand Farm Rio dropped a spring denim collection of 2000s fits.
The brand puts a quirky twist in a denim bomber jacket by adding dropped puff sleeves. A button-front maxi skirt features a playful wavy hem. Light and dark wash color-blocked overalls with contrasting patch pockets and wide-leg patchwork jeans are among the statement pieces in the collection.
The B Corp brand used 100 percent cotton denim and denim made with 55 percent linen and 45 percent viscose for the transitional collection.
Denim pieces are available now on the brand’s website and retails for $195-$260.
Thrills
Australian brand Thrills released its spring collection called Spectral Garden. Focused on “relaxed luxury,” the line offers jeans, tops, dresses and oversized fits in an earthy palette and jewel tones.
The women’s range channels the ’90s with slouch carpenter pants, low-rise baggy jeans and the Clarity, a relaxed fit pant with no pockets made with 55 percent hemp and 45 percent recycled nylong canvas. The Ronnie pant, made with organic cotton denim, is based on Japanese workwear and has an exaggerated leg and roomy fit.
Zip-up workwear jackets, slouchy carpenter shorts, graphic baby tees and oversized crews round out the skate-inspired women’s range.
Graphic tees, check long-sleeve shirts and seersucker short-sleeve shirts make up the men’s collection. Bottoms span elastic waist volley shorts to 90s-inspired baggy fit organic cotton jeans. Thrills is also leaning heavily into the jorts trend, offering its relaxed fit carpenter jean shorts in eight washes. The collection is available on Thrills’ website.
Pepe Jeans
Pepe Jeans London unveiled “Denim Is All You Need,” a Spring 2024 campaign that showcases double denim.
“From the rugged appeal of vintage denim jackets to the sleek silhouette of matching jeans and denim shirts, the dynamic duo offers a winning combination of comfort, durability, and undeniable charm that truly makes you believe that denim never gets old,” the brand stated.
The spring line includes the Powerflex, a range of stretch jeans, the Gymindigo denim jacket, and Shiruku jeans, the brand’s range of authentic washes.
