It’s a busy time for Levi Strauss & Co.
Last week, the denim giant reopened the Levi’s Plaza Store at its headquarters in San Franscisco. Located at 1155 Battery Street, the redesigned store gives denim fans a new location to shop in the brand’s hometown.
The Plaza store is a fresh take on Levi’s Indigo concept. Bronze accents inspired by rivets and deep blue hues are used throughout the space.
Related Stories
Visitors to the store will also get a glimpse of LS&Co.’s renovated Atrium in the headquarters, which is open only to employees. “It’s a welcoming space that brings people together and fosters conversation, while providing employees with flexible workspaces to serve their needs. Sitting in the revamped Atrium, you get a sense of what LS&Co. is all about — originality,” said Sean Sullivan, LS&Co. senior director of corporate real estate and facilities.
Levi’s broke ground on Levi’s Plaza in 1979. In addition to Levi’s HQ, the 5-acre campus has two parks—Hard Park and Soft Park—and The Vault, Levi’s company museum. The Vault has been closed to the public since the pandemic, but it will reopen in November.
From November to February 2026, The Vault will have a limited-run exhibit celebrating the brand’s influence in music with garments from artists like Kurt Cobain to Beyoncé.
“I take great pride in preserving and capturing Levi Strauss & Co.’s longstanding history,” said Tracey Panek, LS&Co. historian. “The Vault’s reopening is a special moment—it’s not just about safeguarding our past but about bringing these iconic stories to life and sharing them with the world in a space that is just as special as the pieces being showcased.”
New collections
Another example of Levi’s celebrating its past is the launch of Twisted Denim, a four-piece collection described as “a modern reimagining of archival inspiration that pushes denim innovation forward.”
Available now on Levi’s website, app and in Levi’s stores, the collection includes the Twisted Baggy Wide jean—the widest leg in Levi’s men’s assortment—the Twisted Baggy Capri, Twisted Trucker and Twisted jacket.
Each garment has twisted side seams and inseams that create a distinctive silhouette. The bottoms also have flat rivets at the back and watch pocket, single needle stitching construction, back darter risers, and three-point belt loops for a sleek look. Both styles come with a buckle denim belt that matches the finish on the garment.
Levi’s is also preparing for a triple collaboration with Nike and Japanese designer and streetwear pioneer Nigo.
On Oct. 16, the trio will release a Nike 1988 Air Force 3 silhouette reimagined through Nigo’s deep appreciation for vintage denim and Levi’s craftsmanship. The sneaker builds on the success of previous apparel collections with Nike and Nigo.
“The Air Force 3 is such a special silhouette, and reimagining it through both a Levi’s lens and Nigo’s vintage denim perspective allowed us to develop a truly unique sneaker,” said Leo Gamboa, VP of collaborations at Levi’s. “By blending Nigo’s ability to uncover future potential in archival pieces with Nike’s footwear expertise, we’ve created something that both honors the past and pushes creative boundaries forward.”
The sneakers will retail for $150.
