Levi’s Blue Tab collection has touched down in the U.S. The heritage denim brand launched the premium collection in Japan in February, fusing elements of Levi’s Vintage Clothing and Levi’s Made in Japan product lines.
The collection now available in Levi’s U.S. stores and on levi.com.
Blue Tab focuses on modernized classic looks and premium fabrics, including proprietary powder blue selvedge denim by Japan’s Kaihara Denim Mill. Elevated fabrics such as neppy denim, chambray shirting, and lightweight, rich inky hued selvedge denim are used throughout the line.
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For men, the Blue Tab collection is rooted in Americana stylings. The new Marker Loose, a lightweight 100 percent cotton straight leg jean, boasts a soft drape. The zip-up Scout jacket is made with Kaihara selvedge, as well as the 511 and 502 jeans.
A classic fishtail parka is made with lightweight neppy denim shirting. The new Blue Tab Type 1 Jacket is cropped with an engineered sleeve. Blue Tab also introduces a heavyweight white T-shirt and a chambray work shirt.
The women’s Blue Tab collection emphasizes sophisticated denim tailoring and feminine craftsmanship. Standout pieces include a blazer paired with wide-legged trousers. A Type I-inspired Trucker jacket pairs with a seamed skirt with a curved front and dramatic back shapes. The utility dress is a lightweight, drapey reinterpretation of a classic mechanic suit, while the barn jacket and carpenter pants are adorned with chambray lining and collar accents.
Blue Tab introduces the Carve Fit, a “modern silhouette with a straight outseam and shaped inseam that creates a slight bell at the bottom.” Column and barrel jeans are part of the collection as well as minimalist women’s shirts, like the Club Shirt with subtle western yoke details, and a denim work shirt.
New branding that pays homage to Levi Strauss and Co. history is used throughout the Blue Tab collection, including a logo based on a stock issuance certificate from 1925 in the Levi’s archive. The brand’s iconic two-horse patch is also revamped with the collection’s distinct branding, making it both elevated and easily recognizable.
