Two long-standing brands are redefining what it means to wear denim head to toe.
Heritage denim brand Lee and 110-year-old hair and beauty brand Goody Products launched a limited-edition collection of hair accessories. The collection, available now exclusively at Walmart.com, in select Walmart stores and on Lee.com, is Lee’s first foray into the beauty category.
“Goody is a leader in the hair and beauty market, and we’re thrilled to partner with them on Lee’s first accessories collaboration,” said Joe Broyles, Lee’s VP of global collaborations. “This capsule blends current trends and consumer needs and pairs perfectly with Lee’s denim apparel and tops. We anticipate it will excite our current shoppers at Walmart as well as bring new fans to both brands.”
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The 20-piece collection spans brushes, hair ties headbands, scrunchies, bonnets, claw clips and bows.
Blue and white eyelet bows, railroad stripe brushes, faux leather hair ties and red, white and blue florals are some of the prints and colorways that Lee described as being “rooted in American style.”
“There’s something timeless about American denim and effortless, everyday style,” said Jen Delaney, Goody’s senior director of brand marketing. “As we head into America’s 250th anniversary year, this Goody x Lee collection feels like a fresh take on modern Americana—classic, confident and strong.”
The collection is an affordable way to own a piece of Lee’s heritage. It retails for $5.94-$12.94.
