U.K. style influencer Lissy Roddy brings a touch of “Cool Britannia” to Ksubi in a new collaboration.
Last week, the Australian denim and streetwear label launched Ksubi by Lissy Roddy, a 10-piece capsule collection that channels the energy of London’s street scene.
The collaboration is a natural evolution of her connection to the label. Known to her 1.3 million Instagram followers and 134.2K TikTok followers for daily outfit inspiration and unboxing videos, Roddy is a long-time fan of the brand and frequently includes Ksubi pieces in her styling.
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Ksubi said Roddy’s “fearless approach to fashion and an instinct for emerging trends made the partnership with Ksubi a perfect fit.”
The collection combines Roddy’s “coveted street-luxe aesthetic” and fondness for love for remixing classics with Ksubi’s denim and anti-establishment ethos.
The District Bomber and the baggy Ksuper jeans are hero pieces in the collection—both refreshed with pinstriped denim and indigo panels. The Boyfriend Jersey, Derby Shorts and Porter LS Top are nods to ’90s lad style, while the Dean Cardigan and Trinity Kilt lend a preppy contrast. The collection also includes a silk scarf and retro cap.
Each piece is finished with exclusive Ksubi x Lissy co-branding and Ksubi patch. Other appliqué elements throughout the range pay homage to London.
“Ksubi’s commitment to originality and fearless style perfectly aligns with how I approach fashion. Their range of washes, silhouettes and fabrics always offers so much freedom to play with personal style. Putting my own spin on Ksubi has been such an exciting journey, I can’t wait to see how everyone will style and wear it,” Roddy said in a statement.
The collection is available now at Ksubi’s website and stores in New York, Los Angeles, Miami, Chicago, Sydney and Melbourne.
