Good American’s latest “Find the One” campaign was rejected by television networks that considered the spot too racy for TV.
The commercial depicts Khloe Kardashian clad in nothing but a pair of jeans, with the Good American co-owner and multi-hyphenate celebrity addressing the camera with phrases like “there’s no space between us” and “I feel sexy.”
Though networks declined to air the original video, stating that “all parties should be properly clothed,” the campaign launched on Sept. 28 with dedicated posts on the brand’s social media accounts. Imagery includes Kourtney Kardashian and model Leslie Sidora showcasing the brand’s best-selling jeans, like the Good Classic and Good Legs. Khloe posted the campaign video on her personal Instagram page as well.
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The brand stands by its storytelling, telling Rivet that “if wearing a great pair of denim is wrong, then Good American doesn’t want to be right.”
