Everlane offers a new perspective on denim in its latest capsule collection.
On Thursday, the Bay Area brand unveiled a new collection with EB Denim founder and creative director Elena Bonvicini. The capsule fuses Everlane’s commitment to sustainable fabrics and ethical production with Bonvicini’s trend-driven designs.
“Collaborating with Elena on this collection felt like a meeting of minds,” said Cynthia Ng, Everlane’s head of apparel and accessories design. “Elena brings an intentionality and refined point of view that complements our commitment to considered design. Together, we created pieces that balance softness and structure, blending her best silhouettes with our focus on quality, longevity, and responsible craftsmanship.”
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While her designs have attracted a devoted celebrity following—including Taylor Swift, Bella Hadid, and Hailey Bieber—EB Denim began as a personal creative outlet for Bonvicini. She developed an early appreciation for vintage denim while thrift shopping with her grandmother, eventually reconstructing jeans that she sold to friends.
Bonvicini later studied public relations and entrepreneurship at the University of Southern California, where she strategically grew EB Denim through early influencer marketing and a direct-to-consumer model.
In 2021, EB Denim marked a significant evolution, launching its first collection crafted from new fabrics—expanding beyond reworked vintage pieces while maintaining its signature attention to fit and trends.
“Partnering with Everlane felt incredibly natural. We share a commitment to modern essentials and to designing pieces meant to live in a woman’s wardrobe for years,” Bonvicini said. “With this capsule, I wanted to bring my perspective on proportion and silhouette into conversation with Everlane’s clarity and sustainability. The result is a focused edit of pieces that feel honest, elevated, and intentional, denim that is both directional and deeply wearable. It’s about distilling what we both do best into something timeless, but distinctly of the moment.”
The collection introduces new silhouettes and fits outside of Everlane’s traditional offerings. Bottoms include the La Brea Low Rise Baggy, a jean designed to sit low on the hips; the Highland Low Rise Cigarette, a jean with a straight and slim fit; and Crescent Barrel Pant, a pull-on jean with an elastic back waist.
The collection also offers the Pacific Short, the Balboa Button Down, the Thalia Mini Skirt, the Lido Jacket—a Trucker style with a shaped waist. The 73 Tee, a top with a nipped waist and drop shoulders available in black and white, rounds out the collection.
Organic cotton and cleaner chemistry are used throughout the capsule. Jeans feature a special co-branded back patch. The collection is available now online and at Everlane stores. It retails for $98-$228.
Everlane’s tie-up with Bonvicini is another recent example of accessible fashion brands linking up with luxury designers and experts in the denim field.
Madewell recently launched a denim collection with Benjamin Talley Smith, the founder of Talley Creative, the Los Angeles-based design agency that has developed denim lines for Helmut Lang, Everlane, Khaite, Walmart and more. The seven-piece collection spans “Made in LA” jeans to barn jackets and sweatshirts.
Uniqlo is also continuing its partnership with JW Anderson and Dior designer Jonathan Anderson. Their latest collection launched this week, offering men’s straight jeans and women’s baggy jeans alongside sporty items like half-zip sweatshirts, pique polo shirts and boxy oxford shirts.
