Men’s denim brand Devil-Dog Dungarees announced its latest charitable contribution of $25,000 to Wounded Warrior Project (WWP).
Devil-Dog has supported the organization and its mission with donations totaling $175,000 since 2019 regardless of sales. Each pair of Devil-Dog jeans comes with a dog tag that showcases its’ partnership with WWP.
WWP provides service members access to mental health, career counseling and long-term rehabilitative care programs.
Related Stories
“We are honored to continue our partnership with Wounded Warrior Project, a cause that is so important to our brand’s heritage and values,” said Jeff Rosenstock, co-owner and president of Devil-Dog Dungarees. “In addition to our monetary support, we are equally proud of our campaign to drive awareness to Wounded Warrior Project’s mission to honor and empower wounded warriors.”
Devil-Dog Dungarees was established in 1948 by U.S. Army veteran Louis Rosenstock. The term ‘Devil-Dog’ traces its origins to World War I when German forces were recorded as referring to American troops racing up a hill as “Teufel Hunden,” or Devil-Dogs as they were being fired upon by fighters crawling on all fours while wearing masks to protect against mustard gas attacks.
On Monday, Veterans Day, Devil-Dog employees will once march in the New York City Veterans Day Parade alongside WWP team members, veterans, and wounded warriors.
The brand will increase its year-round 20 percent military discount for active duty, retirees, veterans, military spouses, and military family members to 50 percent off its products sitewide through Nov. 11 via the Id.me platform.
