Denim brands are rolling out Black Friday deals.
The jean category is expecting to see higher discounts this holiday season, according to a recent report from Centric Software. Despite a relatively restrained discounting trend during the first half of the year, discount levels for jeans have “jumped rapidly” since June.
Black Friday and Cyber Monday are poised to be the busiest periods for holiday deals, however.
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Here’s a look at how denim brands are counting on capturing consumers’ holiday dollars.
Good American kicked off its Black Friday promotion early with 30 percent off sitewide. Shoppers must use the code “BF30” to receive the discount. The sale ends on Dec. 3.
Mott & Bow began promoting early access to its Black Friday sale on Nov. 15. The brand’s signature sets of jeans and tees are 28 percent off with the code “Get28set.”
Black Friday is a chance for Wrangler to promote its loyalty program, Wrangler Rewards. The brand jumpstarted the holiday season with an exclusive Black Friday Preview sale from Nov. 15-18 for reward members.
The heritage brand’s pre-Black Friday sale runs Nov. 21-26, offering BOGO 50 percent off sitewide. From Nov. 27-Dec. 3, shoppers can enjoy 30 percent off their purchases. Reward members will also receive free shipping on all orders.
Subscribers to DL1961’s newsletter got first dibs on the premium denim brand’s Black Friday sales on Nov. 20. Promotions include up to 60 percent off select styles. The public will have access from Nov. 24 to Dec. 2. Shoppers can use the code “THANKFUL24” to checkout.
Madewell is offering 30 percent off purchases including new arrivals from Nov. 21-Nov. 27. Women’s low slung baggy jeans, available in five washes including trendy leopard print, as well as leather jackets like the Larsen Blazer worn by Taylor Swift, are expected to be in-demand items. Popular men’s items include the McCarren hoodie, which is offered in eight colors, and the Loose 1991 jeans.
Men’s retailer Bonobos is offering 30 percent off sitewide and in-store. Jeans are included in the brand’s Cyber Week Sale including the Gramercy Premium Jean available in tailored, slim taper, slim, athletic and classic fits. The Traveler jean provides a touch of stretch for added comfort.
From Nov. 24-30, Target will offer 40 percent off sweatshirts, sweatpants, fleece and denim for all.
From Nov. 25 to Dec. 3, fans of Retrofête’s statement-making denim can nab a deal. The New York-based brand will run a 30 percent off promotion at its Spring Street store and on its website. Standout pieces include feather-trimmed denim jackets and skirts, crystal bow-embellished button-down shirt and skirts and mid-rise barrel jeans.
Retrofête text subscribers get early access to the sale starting on Nov. 24.
It’s a good time to grab a pair of SER.O.YA’s best-selling barrel jeans on sale. The New York-based ready-to-wear label is offering 30 percent off sitewide from Nov. 20 to Dec. 3.
Levi’s is incentivizing consumers to spend more to save more. The jean giant is offering $75 off orders of $200 or more, $50 off orders of $150 and $25 off orders of $100. The brand is also discounting popular styles like the 501 Original, men’s and women’s bootcut jeans and a wide array of outerwear and tops.
