Creativity, nostalgia and practicality—Lee’s newest drop delivers exactly what millennials crave in denim.
The heritage brand teamed with Crayola for a licensed men’s and women’s collection of denim, tees and hoodies in eight retired crayon colors. The fan-favorite colors include Magic Mint, Blizzard Blue, Mulberry Dandelion, Raw Umber, Orange Red, and Violet Blue.
“Crayola immediately brings to mind creativity, expression and a hint of childhood nostalgia. Layering this palette with Lee’s workwear resulted in a collaboration that embraces those feelings while being fresh, modern and made for today’s consumer,” said Joe Broyles, Lee’s VP of global collaborations.
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The nostalgic palette washes Lee’s iconic indigo railroad stripe pattern in color, bringing a ’90s-inspired nod to overalls, carpenter pants and chore jackets.
Highlights include a unisex “artist inspired” chore jacket available in solid ecru cotton denim with colorful trim and overdyed Crayola hues. Carpenter jeans feature traditional workwear details like hammer loop and utility pockets as well as fun add-ons like a crayon pocket.
Pieces feature exclusive co-branded leather patches and special rivets in the palette’s colors.
Cotton terry hoodies showcase each color in hue and name, with the logos on the front and colors’ names lettered on the back. Regular fit tees feature playful graphics such as a color-by-number Buddy Lee—Lee’s beloved mascot—or a Crayola 64 count box highlighting the eight limited edition colors. Additionally, a women’s slim baby tee in Crayola green stripe is available.
For coloring enthusiasts, the collection also offers a canvas artist supply tote, pouch and artist apron.
“Color has such a personal connection for all ages, and we are thrilled to unite with Lee to bring the limited edition collection of retired crayon colors to life,” said April Heeren, senior director Americas outbound licensing at Crayola. “This partnership celebrates where timeless denim meets the vibrant spirit of creativity, inspiring self-expression in each shade.”
The Lee x Crayola collection retails for $39-$118. It is available at Lee owned stores and websites in U.S., Europe and China. It also will be sold online by Nordstrom, Urban Outfitters, Walmart, Asos and Zalando.
