Despite its controversial history, denim has always been a symbol of change.
The fabric’s versatility made it the favorite of the generational voices of the ’60s, the decade marked by a revolution in dress codes, coining the term “Youthquake.” The movement caused a seismic shift in cultural norms, especially in fashion, for decades. As younger voices shunned high fashion exclusivity in favor of a more expressive, inclusive and politically conscious cultural conversation, they adopted denim as the ultimate equalizer of gender and social status. Denim became a symbol of social and political change.
