The logo tee is the latest Levi’s icon to be reimagined by Beyoncé.
On Monday, Levi’s and Beyoncé released their first product collaboration from their “Reiimagine” campaign. The pair of men’s and women’s tees features Levi’s logo with a double “i”—a nod to the 35-time Grammy Award winner’s track “Levii’s Jeans.”
The limited-edition collection includes the Sporty Ringer Tee and classic Graphic Tee styles, both available in black/white and white/red colorways. The T-shirts retail for $45.
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The Beyoncé x Levi’s collection is available now on Beyonce.com and worldwide May 16 on Levi.com, the Levi’s app and select Levi’s stores. Red Tab members will be granted early access on May 15.
Levi’s unveiled “Reiimagine” last fall. Comprise of a series of chapters, the campaign is inspired by Levi’s legacy and Beyoncé’s innovative approach to art, culture and storytelling.
The first reinterpreted the 1985 ad “Launderette,” followed by a commercial called “Pool Hall” that retold the story of a 1991 Levi’s ad of the same name. Levi’s unveiled a third chapter last month based on the 1988 “Refrigerator” ad.
Beyoncé is currently on the road for her “Cowboy Carter” tour. Dancers are dressed in Levi’s denim throughout the show.
