Men’s and women’s denim brands presented their Fall/Winter 2026-2027 collections last week at Project and Magic Las Vegas.
Despite a challenging 2025 and ongoing price pressures impacting both retailers and consumers, brands are pushing forward with premium fabrics, new fabrications and more directional design statements.
Fresh from its New York Fashion Week (NYFW) debut, 7 For All Mankind showed a F/W 26-27 women’s collection rooted in elevated Western pieces.
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The brand delivered luxury through new cashmere blend denim, cashmere knits and suede and leather jackets in rich earthy hues. Airweft, a Japanese hallow fiber technology that has performed well in men’s, is being introduced to women’s for the fall. The 8.3 oz. fabric gives wider leg silhouettes an elegant drape.
7 For All Mankind also debuted a new relaxed slim jean for women that stacks well over heels. In general, a brand representative said leg shapes are becoming slimmer, and rises are lowering. While the brand’s Lotta wide leg continues to perform well, the trend for super wide and exaggerated shapes is simmering down.
To balance the brand’s strong core category, novelties like twisted inseams, studs, vintage coatings that give denim a touch of sheen and flocked velvet finishing are included in the women’s range. A cropped denim aviator jacket offers an alternative to a basic Trucker. Baby corduroy and velvet bottoms are key for the fall season as well as an assortment of gray and washed black denim.
It was a different collection than the one presented at NYFW. A representative explained how the one in New York was a special collection by newly appointed creative director Nicola Brognano and would be available exclusively at the brand’s Paris showroom in March.
While rigid denim remains a strong category, brands are growing their assortment of stretch velvet and corduroy. Size inclusive brand Warp + Weft offers both for F/W 26-27. A stretch wide wale corduroy trouser with patch pockets is proving to be popular as well as printed twill bottoms.
Key fits include the Warp + Weft’s wearable take on barrel jeans. Described as a “soft curve,” the jean is an approachable way for more conservative consumers to participate in the barrel trend. The Big Easy, a mid-rise wide-leg jean with a drawstring waist, is also in demand for fall.
Wine and olive colorways are popular across product categories. A plum-hued peplum jacket has a kick-front opening and strategic seams, giving the wearer a defined shape.
Barrel jeans remain strong for Driftwood. The women’s brand offers three types of the roomy fit for F/W 26-27. Straight legs are also trending for the boho brand known for its embroideries.
The brand delivered hearty florals and colorful paisley motifs as well diamond-shaped tonal patchwork and lake-inspired embroideries (i.e. mallard ducks and cattail plants). Beadwork was layered over the embroideries to give denim jeans and jackets dimension and a hint of sparkle. Knit tops with coordinating embroideries complemented most denim collections.
Mavi’s F/W 26-27 collection demonstrates the brand’s efforts to attract a new and young consumer base.
For women, a new low-rise wide-leg jean has been instrumental in gaining new business. The jean has an 8.5-inch rise and sits low on the hips for a cool and effortless look. A drawstring wide-leg jean with a Tencel drape exudes a similar laidback vibe.
Mavi delivers comfort in numerous ways. A new fabrication is a rinse denim made with 4 percent cashmere. The soft touch denim is available for men and women.
Mavi also expanded its selection of French terry styles for women. Called Move, the collection has proven success in the men’s category for several years. Last season, Mavi introduced the women’s wide-leg Paloma in the fabrication, and it quickly sold out. A representative said the Move concept captures a segment of the market seeking hybrid styles like Rag & Bone’s Miramar collection but has added benefits like functional pockets and a lower price point.
In general, Mavi’s collection echoed what’s trending in the women’s category for fall: bootcuts (“a consistent reorder”) wine-colored corduroy, herringbone stripe denim and wearable barrel shapes for consumers and retailers who want to play it safe.
For men, wider leg silhouettes, athletic fits and rinse washes are trending. Mavi also introduced the Marlon, a contemporary straight fit with a looser top block than the brand’s established straight leg style, Zach. A new pleated twill trouser underscores the overall shift to roomier fits.
G-Star Raw presented a more minimalistic aesthetic with heavyweight tees, washed half-zip fleeces and rinse wash denim. While Robert Castaldo, a representative for the brand, described the collection as a “melting pot” with some bolder coated denim coordinates for its trend-driven audience, he said the overall mood is pieces “that can go anywhere—from suburban to urban.”
Wide-leg fits and G-Star’s new slim tapered fit, the Streem, have the most demand. Castaldo added that woven cargo and carpenter styles are also top performers for the season.
