Abercrombie & Fitch is starting the new year with denim front and center of its marketing efforts.
On Thursday, the lifestyle retailer launched its Spring 2026 denim campaign featuring influencers in their favorite Abercrombie jean styles. Influencers include Achieng Agutu, Natalia Spotts, Kelsey Anderson, Jhordan Borboa and Yumi Nu.
Featured styles for women include the High Rise 90s Relaxed Jean and the Low Rise Ultra Loose Jean. Cuffed hems, bow embroidery and reworked constructions update the popular styles made with vintage-inspired comfort stretch.
Spring 2026 men’s styles span Athletic Straight, Relaxed Straight, Baggy and Ultra Baggy fits. The brand is also introducing a new linen-blend relaxed jean featuring 18 percent linen.
The campaign builds upon the Fall 2025 campaign, “Denim Should Feel Like This,” which emphasized comfort, confidence and perfect fits.
Abercrombie wrapped up 2025 with third-quarter results and a year-end outlook that topped market expectations. Last year, the retailer introduced a Western-inspired collection with retailer Kemo Sabe and strengthened its ties to the NFL was the league’s first Official NFL Fashion Partner and a campaign starring wives and girlfriends of NFL players.
