The Fashion industry’s supply chain is notoriously complex, making it difficult to trace the origin of materials as they traverse the globe. Yet with rising regulatory scrutiny and consumer demand for transparency, traceability has emerged as a critical imperative for businesses. Sourcing Journal and Oritain’s comprehensive “Readiness Report: The Future of Fashion Traceability—Sustainability and Supply Chains in 2026 and Beyond” sheds light on the industry’s current progress and gaps, with a look toward future strategies surrounding traceability.

This survey report reveals a troubling gap between intention and action. While most companies recognize the importance of traceability for regulatory compliance and brand reputation, actual execution remains inconsistent. Less than half of industry professionals verify supplier data frequently, creating significant vulnerabilities as unverified claims may not withstand regulatory or public scrutiny.

Download the report to learn:

• What percentage of companies have visibility into tier 1, tier 2, tier 3 and tier 4

• Key drivers shaping future traceability strategy

• Top challenges to implementing traceability

• How brands like Patagonia, Eileen Fisher and Untuckit approach traceability

• Current and future regulations to influence traceability

• And much more!