As the year’s final high-volume shopping period turns product pages into digital junk drawers, brands are betting on a tried-and-true technique: showing shoppers how to wear items together, not just telling them what to buy, can reduce abandoned carts and boost conversions.
Against that backdrop, native artificial intelligence company Gensmo has entered a strategic collaboration with Fabrique—a global collective working with more than 350 designers—to introduce an AI-powered styling experience aimed at helping shoppers navigate the platform’s assortment more intuitively.
“Gensmo helps translate Fabrique’s creativity into complete, expressive looks that enhance not only how pieces are seen, but how they are felt,” said Ning Hu, founder and CEO of Gensmo. “Great design deserves great storytelling.”
The AI-enabled platform lets users view fashion options for different uses and occasions. Backed by $70 million in early funding, Gensmo’s technology enables virtual try-on, personalized recommendations, sizing suggestions and more.
Here’s how it works: Users can snap photos of items in their closets and ask Gensmo to build a tailored outfit around them. According to the Sammamish, Wash.-headquartered company, Gensmo has more than 100 million items available for recommendations and mixing and matching. During its beta testing phase, Gensmo made more than 10 million matches for users’ queries. The tech firm can also create outfit inspiration tailored to a scene, vibe or mood.
Instead of showing products one at a time, the experience generates complete outfits. Gensmo’s AI analyzes Fabrique’s full product catalog to create multi-item looks, styled on photorealistic models and based on how garments actually function together. The goal? Helping shoppers see context—not just product shots—to make decisions faster.
The companies said such an approach is designed to improve conversion metrics—including add-to-cart rates and average order value—by encouraging shoppers to engage with multiple items at once.
For Fabrique, the tool also acts as a showcase for its designer network. By styling pieces from different designers and aesthetics into cohesive looks, the platform highlights how varied design codes can coexist—and reinforces Fabrique’s identity as a collective rather than a single-label brand.
“Our community values thoughtful design and curated expression,” a spokesperson for Fabrique said in the announcement. “Gensmo’s technology expands how we present pieces in full styling context—giving customers a richer understanding of how each item fits into a broader vision.”
