Invista’s Cordura brand has rolled out a redesigned website that features several new interactive tools designed to make sourcing its array of fabrics easier.
A new fabric technology explorer on cordura.com enables visitors to search for Cordura fabrics that meet their specific needs. This includes detailed breakdowns on fabrics such as Cordura denim, Combat Wool, Eco and NYCO, as well as and Truelock Fiber. Truelock is Cordura’s new fiber made from parent company Invista’s nylon 6,6 multi-filament fiber that is solution dyed, locking the color in at the molten polymer extrusion level to create deep, durable color throughout the fiber structure.
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Another fresh aspect, a mill locator, helps identify relevant fabric suppliers and sources for fabric samples. Here, there is contact information as well as links to some 93 mills and manufacturers around the world that use Cordura fabric and fiber.
Known for its resistance to abrasions, tears and scuffs, Cordura fabric is a primary ingredient in many leading high-performance gear and apparel products. These range from luggage, upholstery and backpacks to footwear, military, workwear and performance apparel.
“One of our biggest goals for the design of the new website was to create a seamless and intuitive user experience that promotes both inspiration and education for our value chain partners and prospective customers about how to integrate head-to-toe Cordura fabrics into their offerings.” Mallory Faust, digital marketing manager at Cordura brand, said. “The development of these tools was heavily influenced by conversations with our customers about what inspires their fabric sourcing decisions.”
In addition, the new site offers focus pages with technical fabric information curated to help educate designers of military and tactical equipment, workwear, footwear, bags and backpacks, motorcycle gear, activewear and outdoor apparel about relevant Cordura fabric options by end-use.
“As we continue to evolve our brand, we want to ensure that innovation through collaboration remains at the forefront of our mission. The redesign of our website helps us better connect to our brand customer and mill audience, making working with our technologies easier than ever before,” Cindy McNaull, global Cordura brand and marketing director, said. “In addition to better servicing our supply chain partners, we are excited to launch our new blog that embodies the “Live Durable” ethos for a broader, consumer-based audience.”
The blog features the latest product reviews, seasonal trend gear guides and key customer spotlights.
