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Shop Bombas x Susan Alexandra for Spring 2026
Charms have flooded pretty much every facet of the fashion world at this point: from bags and shoes (looking at you, larger-than-life Coach apple bauble) to rings and denim. Extending this maximalist obsession even further, the comfort-driven sock brand Bombas just teamed up with NYC-based, joy-forward accessories label Susan Alexandra on a collection of embellished socks that you can further personalize with clip-on trinkets from the collaboration.
When I received the playful products at my office, one thing became clear right away — you can totally sport the sock styles sans charms, considering they’re already infused with ample personality vis-à-vis frilly finishes; bead-based cherry, grape, and shell motifs; plus embroidery featuring Susan Alexandra’s signature florals. The drop’s quarter socks are the ultimate blank slate: boasting an off-white color and two D-rings at the back of the ankles. This is exactly where your quirky charm adventure can commence, as Bombas and Susan Alexandra are selling the socks with a pack of four charms for every kind of gal (or guy) out there — whether you’re always game for a mid-day martini, love tucking into an order of fries, have a thing for star symbolism, or want to show off your “yee-haw” side with cowboy boots. A bonus? The removable anklet that joins the Charms and Anklet Quarter Socks in this partnership gives you the opportunity to transfer all that ornamentation beyond the sock and onto the skin.
Mixing, matching, and customizing are rites of passage with this much-anticipated release, and it’s safe to say all those vivid hues — not to mention fun-loving, Gen Z–approved designs that you might otherwise find swathing everything from nail beds to tote bags — will work to elevate the looks of your white sneakers, loafers, Mary Janes, jelly sandals, and other springtime footwear.
Bombas is all about loading its offerings with features that prioritize foot health (something that’s earned it fans the likes of Hailey Bieber, who considers Bombas’ compression socks a go-to, Aimee Lou Wood, and Venus Williams). That being said, you’re bound to find additional perks here like a lightweight material, bypassing both sweating and an uncomfortable fit with tight shoes; invisible, honeycomb-patterned arch support; a seamless toe; and what Bombas calls its “sure-fit cuff” that swaps scrunching for smoothness.
Even more important: Every part of this collection operates under the “one purchased, one donated” policy, which has allowed the sock brand to give back over 200 million pieces of clothing to people experiencing housing insecurity since 2013. You can shop each pair of socks in Small, Medium, or Large, and the indecisive will be happy to know that there are three- and two-packs available: letting you stock up on the White, Bliss Pink, and Faded Sun versions of the Bombas x Susan Alexandra Floral Embroidered Half Calf Socks, as well as both Embellished Ruffle Rib Quarter Socks options.
“When I first connected with Bombas, it felt incredibly aligned. There’s so much heart behind what they do, and that spirit made this collaboration feel especially meaningful,” Susan Korn, the founder of Susan Alexandra, said in a press release. “I was really inspired by the idea of taking something as familiar as a sock and treating it with the same sense of play and ornamentation as jewelry. We leaned into color, texture, and, of course, beading: creating pieces that feel expressive, playful, and a bit nostalgic.”
There’s no better time for embracing all that than when the weather finally — gloriously — turns warm and everyone starts wearing their personalities on their sleeves. (Or feet, in this case.)
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss collaborations in the footwear space.