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You’d be hard-pressed to find a person who’s left feeling dissatisfied at the sight of a traditional, chocolate-filled advent calendar. But it’s 2025, after all, and a multitude of designers and brands have gone beyond conventions: presenting unique, luxury advent calendars that make gift-giving both simple and sophisticated.
The magic of a luxury advent calendar doesn’t just revolve around the fact that it embodies the indulgence of Yuletide or that it comes pre-wrapped. Each one also contains an assortment of high-end trinkets to open daily in the lead-up to December 25, helping your giftees tap into childlike whimsy for the holiday season.
There’s a new crop of chic, modern calendars that cater to almost every interest under the sun (not to mention an older age range). For the beauty-obsessed, beauty advent calendars are replete with everything from TikTok-viral face serums to sheet masks. Jewelry advent calendars, on the other hand, will save all accessory addicts the hassle of having to scope out the perfect necklace, bracelet, or earrings set on their own. Shopping for an armchair sommelier? Advent calendars stocked with dozens of wine varietals will honor their passion for the grape. No matter which of these you end up adding to cart, trust that luxury advent calendars are capable of delighting absolutely everyone on your list — making them a great equalizer of sorts.
Since advent calendars are seasonal items that are always in high demand, they tend to sell out quickly, which is why we recommend shopping early. Then, proceed to gift them to your wife, mother, girlfriend, and any other woman (or man!) dear to you, while also, of course, keeping one all for yourself.
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Glasshouse Fragrances Advent Calendar
Our editors’ latest obsession? The Australian fragrance house Glasshouse Fragrances, which just unveiled its 2025 advent calendar, chock-full of 24 surprises for all of your senses, but chiefly the sense of smell — what with its vast assortment of body washes, perfumes, hand creams, home fragrances, and beyond, across scents ranging from the floral to the saccharine. The hard-to-shop-for scent snob in your family? They’re covered thanks to Bluemercury, and this is a way more thoughtful gift than a generic Sephora gift card.
Price upon publish date of this article: $300
Dior Le 30 Montaigne Beauty Advent Calendar Holiday 2025
If you’re after the peak of luxury, this is it. Dior’s exclusive, 24-piece advent calendar has just arrived on the scene and is already captivating everyone’s attention. Inside, you’ll find not only miniature creations from the House of Dior (think fragrances, fun-sized samples of Dior’s iconic Dior Addict lipstick line, candles, and high-performing skin care) but also motifs that harken back to Christian Dior’s love of the circus. And the calendar’s exterior? Why, it’s also a sight to behold: replicating the façade of 30 Avenue Montaigne, the address of the label’s current and original flagship, while being dotted by charming, gilded ornaments.
Price upon publish date of this article: $750
Augustinus Bader The 12 Days of Bader Set
Got a beauty superfan in your life? They’re sure to appreciate an advent calendar from the brand whose innovative skin care solutions are used by stars like Kim Kardashian, Hailey Bieber, Meghan Markle, and Dua Lipa. It’s Augustinus Bader, of course, whose proprietary TFC8 technology works overtime to promote a youthful glow while aiding in the elimination of fine lines, redness, and other complexion concerns. This 12-piece set stars Augustinus Bader heavy hitters like the viral The Rich Cream, the editor-loved The Hydrogel Face Mask, The Eye Cream, and similar offerings that, when used in tandem, will make sure every part of your (and/or their!) complexion is taken care of.
Price upon publish date of this article: $675
Skims Panty Advent Calendar
All hail Skims‘ Panty Advent Calendar, which makes all of its recipients 25 panties richer. Inside, they’ll be surprised by a variety of the Kim K–helmed brand’s exclusive styles, swathed in holiday colorways for good measure. Let Christmas 2025 be one of cheeky cheer, and don’t forget to also fill their stocking with Skims’ Noel-themed Ribbed Crew Sock 3-Pack.
Price upon publish date of this article: $450
Venchi x Alice Bureau Prestige Advent Calendar 2025
And if it’s sweets they’re perpetually after, honor these cravings with a bestselling advent calendar from Goldbelly: an online marketplace specializing in gourmet food delivery across the country’s best restaurants and brands. The Italian chocolatier Venchi is known the world over, and your giftee can now get a taste of all it has to offer, since this set comes with not 24 but 31 (!!) assorted chocolates that include Venchi’s top hits (like Chocoviar Stracciatella and Cremino Extra Dark). Every day of December for them can now start or end with a sweet treat — and isn’t that one of the greatest privileges you can give someone? So too are the box’s illustrations worth noting: done by artist Alice Bureau, depicting the colorful jubilation of Christmastime.
Price upon publish date of this article: $99.95
Sterling Forever Five Days of Hoops Assorted 5-Pack Hoop Earrings
This right here is one of the most unique advent calendar ideas we’ve come across. Within every drawer are hypoallergenic, nickel-free silver hoops that will get you ready for any occasion — from the holiday party at work to the weekend brunch date. The textures and shapes of each pair delight and dazzle, whether it be the croissant-shaped twisted hoop earrings, the chunky, oversized ones, or those of the huggie variety that are paved with elegant gems. This advent calendar was part of Oprah’s Favorite Things at one point, so you know you can’t go wrong.
Price upon publish date of this article: $200
Total Wine & More Wine Adventure Advent Calendar
Help them stay well-oiled in the weeks leading up to Christmas: a joyous occasion, yes, but also one that’s inherently stressful and thus demands something to take the edge off. Total Wine & More’s 2025 advent calendar of wine features varietals from all over the world that are sure to please even the pickiest oenophile. You’ll find pinot noirs inside, as well as sauvignon, pinot grigios, Bordeauxs, and rosés. A glass a day, as the age-old saying goes, keeps the seasonal depression away.
Price upon publish date of this article: $79.99
Kay Jewelers 12 Day Advent Calendar Gift Set
Diamonds are a girl’s best friend, so give the woman you love 12 whole iterations of them. This Kay Jewelers new release is already a top seller, due in no small part to its carefully curated selection of diamond hoop earrings, charms, studs, pendant necklaces, trending tennis bracelets, and more. The interplay of the sparklers with sterling silver or 14-karat yellow gold will flatter every skin tone while putting a smile on every face, making this four-figure investment completely and utterly worth it.
Price upon publish date of this article: $1,499.99
Charlotte Tilbury Charlotte’s Beauty Treasure Chest
A treasure chest full of Charlotte Tilbury makeup must-haves? Sign us up. From the moment your gift recipient opens one of this advent calendar’s jewel-handled drawers, she’ll be greeted by a surprise — in the form of the viral brand’s matte lipstick, plumping serum, hydrating cleanser, lip liner, or another obsessed-over offering. There are five full-sized beauty selections present for the taking. Which days they fall on? We’ll never tell!
Price upon publish date of this article: $220
Bonne Maman 2025 Advent Calendar
A luxury, food-related advent calendar under $55 is a win if we’ve ever seen one. Waste no time in adding the Bonne Maman gift to your Amazon shopping cart, seeing as how it’s in high demand this time of year. Equipped with 24 of the brand’s limited-edition, this-season-only spreads — flaunting flavors from cherry and rhubarb to white nectarine and milk caramel — it’s an advent calendar that will encouraging savoring every moment of every day, even during a jam-packed (get it?) holiday schedule. “Beautifully packaged and will make a lovely gift if I can resist the temptation to keep it myself,” one Amazon reviewer shares. We, too, would struggle with the same problem.
Price upon publish date of this article: $54.99
What Are Advent Calendars?
An advent calendar comes as a box or poster with 12, 24, or sometimes even 25 small doors: to be opened each day in the countdown until Christmas Eve. These days, giftees can find everything from chocolate and wine to makeup and jewelry inside. What makes an advent calendar a luxury buy is when it’s designed with impeccable attention to quality and features unforgettable unboxing moments. Additionally, the value of the products in the set can determine if it’s a luxury advent calendar or not. Some may consider a luxury advent calendar one with products valued at $100 or above; for others, a luxury advent calendar may be defined by whether it includes rare and extravagant items, such as those the brand in question doesn’t offer in any other context.
Are the Best Luxury Advent Calendars Worth It?
For those who love testing out products, receiving something they normally wouldn’t buy themselves, or opening surprising gifts every day, luxury advent calendars are worth the purchase. Beyond the luxe factor, these gift boxes allow you to get familiar with new items or restock the ones you love. Because luxury advent calendars vary across themes of the contents inside, you can cater the purchase to every type of person on your list — something that cannot be said for other kinds of holiday gifts. Most of the luxury advent calendars in our roundup are valued at a higher price than what they’re selling for, so you’ll get a discount on what you’d otherwise pay when purchasing each item individually.
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Meet the Authors
Nikki Chwatt was the Style Commerce Editor for WWD and Footwear News, where she wrote and edited stories on the latest clothing, accessories, and shoe trends for women and men. Chwatt’s writing has appeared in publications such as Editorialist. She’s tested hundreds of products during her time as an editor, so she’s well-versed in selecting amazing gifts, including luxury advent calendars.
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on holiday gifts, luxury advent calendars included, that will leave a lasting impression on every kind of recipient.