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Shop Hailee Steinfeld–Approved Home Decor
As Academy Award–nominated actress and multi-platinum recording artist Hailee Steinfeld welcomed her baby girl into the world this month, so too did she make room for another new and exciting development. Steinfeld just became the face of Ashley Luxe, a fresh collection as part of furniture giant Ashley’s (formerly known as Ashley Furniture) bestselling, top-rated, and trusted home wares. To promote the launch — which we like to think of as Ashley entering its sophisticated era — she rips into the Ashley Luxe Calden Boucle Modular Sectional‘s upholstery in a television spot, X-Acto knife and all, in order to DIY a bouclé-powered evening gown and complementary cape.
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The implication? Ashley Luxe is your stylish solution to a put-together, warm, and functional home. Hand in hand with the 29-year-old, Ashley unveiled five distinct lines (Bracken; Neo; Calden; Modero; Whitehaven) that promise to set “a new standard of modern elegance designed to make luxurious living beautifully attainable,” according to a press release. When perusing the online offerings, your eye will likely first settle on all those sumptuous fabrics, from 100-percent genuine, caramel-hued leather to French oak finishes and hand-woven suede, which speak of the brand’s firm commitment to excellence: paired with the kinds of silhouettes that simplify everyday living (for new parents or otherwise) while being sleek, inviting, and nothing if not trend-aligned.
“This collection delivers a more elevated design expression, with craftsmanship and details that feel refined — while remaining within reach,” shares Todd Wanek, Ashley’s president and CEO. “By offering Ashley Luxe alongside our broader assortment, we’re creating more opportunity for customers to find pieces that reflect their personal style and the way they live.”
For Steinfeld, it’s truly personal. Her own mother is an interior designer, so “home has always been a place of inspiration,” in Steinfeld’s words. One of the actress’ favorite things about the Ashley expansion is just how accessible it feels: “giving you the freedom to be the artist of your own space.” She and her Buffalo Bills beau, Josh Allen, own multiple homes, splitting time between California and upstate New York. And if we can infer anything from Steinfeld’s headline-generating red carpet style, it’s that she employs touches of timelessness and classiness in her abodes, too.
Ashley Luxe can help you do just that. As the largest furniture store brand in North America, it grants customers perks like white glove delivery (assembly, inspection, and cleanup included), flexible financing options, and bespoke design consultations, which entail working intimately with an interior expert to build out your dream vision — no minimum purchase necessary.
Ready to transform your environs for spring? Below, the very best furniture and decor pieces to shop from Ashley’s 2.0 makeover, Ashley Luxe, across each of the five collections. You might never reach a net worth of over $25 million, but you can surely live like it.
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Bracken
Lovers of the rustic-chic aesthetic will be tempted to shop everything from the French oak–dominated Bracken line. Expect clean right angles, sturdy constructions, and inherent warmth: elements all homes could use more of.
Ashley Luxe Bracken King Canopy Bed
Available in King, Queen, or Cali King sizes, this canopy bed has a solid wood and oak veneer composition that will contrast your hotel-level bedding with its natural grain and dimension.
Price upon publish date of this article: $2,499
Ashley Luxe Bracken 8 Drawer Dresser and Mirror
Mirror mirror on the dresser, who’s the fairest of them all? Hands down this Ashley Luxe hot pick, in which no detail remains unconsidered — be it those felt and cedar veneer drawer linings or bronze‑tone metal pulls.
Price upon publish date of this article: $2,199
Ashley Luxe Bracken 60″-84″ Extendable Dining Table
If you like dining with company (but not always), this extendable dining table from the Bracken capsule will be a godsend. In it’s longest form, it can seat eight people, and that knotted wood texture is so attractive, you might not even need placemats.
Price upon publish date of this article: $1,799
Ashley Luxe Bracken Upholstered Dining Chair (Set of 2)
This pair of dining chairs is plush and easy to wipe clean; it also rolls smoothly on floors and requires merely 15 minutes to assemble.
Price upon publish date of this article: $600
Ashley Luxe Bracken Display Cabinet
The Ashley Luxe Bracken Display Cabinet is worthy of your MVP trophies and rare wine bottles alike. We appreciate (and applaud) its adjustable shelving, soft‑close drawers, and “integrated stemware rack” for keeping glasses in a row. Bar cart? Now optional.
Price upon publish date of this article: $1,999
Neo
Visually restrained yet highly tactile, Neo’s lineup is meant for infusing your sanctuary with softness — but never at the expense of structure.
Ashley Luxe Neo King Upholstered Boucle Wingback Bed
If a four-poster bed is too much for your apartment, turn to this wingback one instead. With a headboard and platform wrapped in hot-right-now bouclé, the bed capitalizes on its curvilinear nature and spares you from having to buy a box spring. Win, win, win.
Price upon publish date of this article: $2,099
Ashley Luxe Neo Upholstered Boucle Dining Arm Chair (Set of 2)
Dark espresso wood finish + gray bouclé upholstery = dining chairs that will win you the “hostess of the year” award, year in and year out.
Price upon publish date of this article: $600
Calden
Most of Calden’s living room furnishings prioritize low-profile silhouettes and smooth exteriors — subsequently oozing sophistication, much like Steinfeld at any awards show she attends.
Ashley Luxe Calden Boucle 5-Piece Modular Sectional
The sofa purchase to end all sofa purchases, this is the exact sectional Steinfeld reposed on (and destroyed) in her playful Ashley campaign ads. Snag it in the pictured Oyster or go for the two darker shades, then proceed to relish the easy-to-reposition item’s performance fabric, no-skid legs, reversible cushions, and indulgent underhand feel.
Price upon publish date of this article: $3,799
Ashley Luxe Calden Leather Ottoman
Kick your legs up, it’s been a day… but do so only with furniture as chic as Ashley Luxe’s Calden Leather Ottoman. The premium top grain leather here gets better with age, akin to multi-platinum recording artists, famous quarterbacks, and you.
Price upon publish date of this article: $599
Ashley Luxe Calden Leather Modular 3-Piece Sectional Sofa
Get all the sink-in comfort and none of the sagging with the Calden Leather Modular 3-Piece Sectional Sofa’s thick, supportive foam innards. As for the leather that swaths it? It’s hypoallergenic and will mightily stand up to the occasional spill.
Price upon publish date of this article: $3,698
Modero
Ashley calls its Modero drop a “modern spin on motion seating.” The rationale for this characterization is simple: Every Modero buy is equipped with an adjustable recline that will give your couch-rotting sessions a whole new meaning.
Ashley Luxe Modero 2-Piece Reclining Leather Modular Loveseat
Whether you choose to connect the two components of this loveseat or place them on opposite sides of the room, one thing’s for certain: That one‑touch recline makes the seating an apt fit for catching up on a show, starting a new book, or taking a well-deserved afternoon nap. (Those wide arms give you an excuse to do all three with a glass of something yummy at hand.)
Price upon publish date of this article: $3,798
Whitehaven
Deep seating meets quiet luxury in Ashley’s Whitehaven releases. Considering their muted color scheme, we recommend layering some eye-catching accents into the space at large (think woven baskets, intricate light fixtures, and the entirety of Anthropologie x Farm Rio‘s latest).
Ashley Luxe Whitehaven Velvet Oversized Chair
Given the incredible, silk-like softness of the velour velvet that has found its way onto the Whitehaven Velvet Oversized Chair, it just might be Ashley Luxe’s magnum opus. Those feather fiber blend–stuffed pillows are easy to fluff up before guests arrive, and the velvet is fully water‑resistant: so that no messes can stand between you and your R&R.
Price upon publish date of this article: $999
More to Shop From Ashley Luxe
Ashley Luxe Beaded Frame Wall Mirror
Price upon publish date of this article: $1,200
Ashley Luxe Faux Olive Tree 10′
Price upon publish date of this article: $1,900
Ashley Luxe Radial Orb Chandelier
Price upon publish date of this article: $1,200
Ashley Luxe Artisanal Textured Vase
Price upon publish date of this article: $75
Ashley Luxe Horses on the Horizon Photography Giclée Canvas
Price upon publish date of this article: $160
Ashley Luxe Plush Textured Throw Pillow
Price upon publish date of this article: $110
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss releases in the interior design space.