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Shop Bluemercury’s 2025 Anniversary Sale
Dyson Airwrap i.d. Multi-Styler and Dryer, Straight + Wavy
Augustinus Bader The 12 Days of Bader Limited-Edition Set
Dr. Diamond’s Metacine Instafacial Plasma Bioactive Growth Factor Serum
Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Hair Primer
This time of year, we’re all toying with the idea of completely revamping our lives. And while booking a one-way ticket to a tropical destination on a nomad visa might feel out of reach for you, the upgrade you’re after can come in the form of overhauling your beauty routine and investing in the expert-approved plus celebrity-loved products that have long been on your wishlist. Bluemercury, a leading skin care, makeup, hair care, and fragrance retailer, has kickstarted its Anniversary Sale, which provides the perfect opportunity to treat yourself to new goodies, all while making your daily self-care routine more enjoyable.
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Bluemercury’s Anniversary Sale runs from September 18 to the 28 this year, and during those 10 days, customers can take advantage of a 15-percent discount on all purchases over $150, as well as 20 percent off on purchases of $300 or more.
Bluemercury was gracious enough to clue our editors in on what its hottest products of the season are, so that you can be better informed when filling your cart with moisturizers, shampoos, serums, hair styling tools, eyeliners, and all sorts of other beauty essentials. The M-61 Hydraboost Cream, for instance, is a current top performer, what with its dermatologist-tested blend of peptides, vitamin B5, and hydration-boosting tamarind. So too has the Future Skin Oil-Free Foundation from the botanical-based brand Chantecaille been a hot commodity in September (it’s a water-based, non-comedogenic alternative to traditional foundations, for those with already-oily skin).
Then, of course, there are the perennial favorites that always seem to be the talk of the town, like Oribe’s Gold Lust Shampoo, which won a spot on WWD’s Greatest Hair Products of All Time list this year, and Dyson’s Airwrap i.d. Multi-Styler, which our editors reviewed in its earlier form and couldn’t stop raving about.
You don’t have to be a BlueRewards member to take full advantage of Bluemercury’s Anniversary Sale perks, though enrolling (for free!) will grant access to free standard shipping, an extra $10 reward for every $250 you spend, and the ability to score exclusive deals on products from select brands, like EltaMD’s expansive sunscreen line.
Without further ado, here are the beauty bestsellers you have stock up on at Bluemercury this month. Just make sure your cart total qualifies for one of the two, juicy markdowns. Both your skin and your wallet will thank you!
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Dyson Airwrap i.d. Multi-Styler and Dryer, Straight + Wavy
The latest version of Dyson’s crowd-favorite Airwrap gadget was released only last year, but it has already managed to acquire a loyal following, based on the styler’s 6-in-1 versatility that allows you to dry, curl, and volumize your hair just by switching out its various attachments, while making sure your ‘do stays flyaway- and damage-free for days. The Airwrap i.d.’s compatible app, which syncs up to the hair tool via Bluetooth, is also here to take the stress out of your daily preparations. By creating your unique hair profile there, you’ll unlock a personalized styling sequence that keeps in mind your locks’ texture, length, and other attributes. Dyson’s famous Coanda effect is featured loud and proud in this overachieving styler, ready to give you red carpet–ready results in no time at all.
Price upon publish date of this article: $649.99
La Mer Crème de La Mer Face Cream
Treasured by the likes of Selena Gomez, Kim Kardashian, and Nicole Kidman, La Mer’s anti-aging skin regimen runs on ingredients sourced from the sea and promises to deliver powerful effects while still keeping gentleness at its core. This Crème de La Mer Face Cream is no doubt the brand’s hero offering, aiming to soothe irritation, boost elasticity, reverse the loss of facial firmness, and treat sun damage — all with just a pearl-sized application, morning and night. Its concoction of sea kelp, vitamins, and minerals doesn’t play around (and you’ll also quickly fall in love with the cream’s ultra-rich texture!).
Price upon publish date of this article: $100
Oribe Gold Lust Repair and Restore Shampoo
Oribe, the iconic hair brand from hairstylist-to-the-stars Oribe Canales, has a cult-like fan base that comes as no surprise. Its Gold Lust Repair and Restore Shampoo specifically is the brand’s number-one product on a global scale — not only a dream as far as scent is concerned but also a truly reparative formula that penetrates hair roots, strengthens them with ingredients like biotin and collagen, as well as restores the scalp by boosting circulation. It’s safe to use on colored hair, too, and is actually meant to enhance the shine and hue saturation of your tresses. Run don’t walk to grab this award winner all for yourself. (Our recommendation? Pairing the purchase with Oribe’s matching Gold Lust Repair and Restore Conditioner.)
Price upon publish date of this article: $21
Augustinus Bader The 12 Days of Bader Limited-Edition Set
A new-to-Bluemercury arrival, this Augustinus Bader set should be treated like an advent calendar come December (and is, in fact, one of the most luxe ways to count down to the big day). Featuring mini sizes of the Hollywood-approved brand’s most popular picks — from the editor-tested The Rich Cream to its buzzy under-eye patches — the 12-day calendar has everything (and we mean everything) you need to take your skin to fresher, healthier heights. Powered by Augustinus Bader’s proprietary TFC8 technology, which uses amino acids, potent vitamins, and skin-identical peptides to renew cells and target specific skin concerns, the fan-favorite products will scratch every itch you might have when it comes to skin care: from finding a lip balm you can trust to locking down an eye cream that can kick those pesky fine lines to the curb.
Price upon publish date of this article: $675
NuFace Trinity+ Starter Kit
NuFace’s facial sculpting devices harness the magic of microcurrent to lift the face and the décolletage area both — no scalpel required. This handy set also comes with the Aqua Gel Activator, Silk Crème Activator, and an applicator brush to make sure you’re maximizing the work it does in ironing out wrinkles, sculpting facial muscles, and making sure everything looks as toned as your bod after a pilates class. What’s more, the NuFace Smart App offers up exclusive treatment routines for looking your best no matter how many hours of sleep you’re running on, and the Trinity+ Facial Toning Device’s Boost Button sends 25 percent more microcurrent straight to the skin, per NuFace, for an even more nitty-gritty approach to your wellness.
Price upon publish date of this article: $395
More Bluemercury Beauty Bestsellers to Shop Today
Dr. Diamond’s Metacine Instafacial Plasma Bioactive Growth Factor Serum
Price upon publish date of this article: $200
Lune+Aster Dawn to Dusk Gel Eyeliner
Price upon publish date of this article: $26
Hourglass Curator Eyeshadow Palette
Price upon publish date of this article: $68
Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Hair Primer
Price upon publish date of this article: $16
Byredo Blanche Eau de Parfum
Price upon publish date of this article: $330
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending products in the beauty space and skin care sales hosted by major retailers.