With what was his first runway show, Redemption’s creative director Gabriele “Bebe” Moratti moved the young label, originally called Redemption Choppers, even further away from its biker beginning, describing the departure as a “liberation.”
Moratti said his aim was to channel a summer rock festival theme — with a score that ranged from classical to rock — via a bohemian vibe. Highlights included a cute black-and-white tie-waist cardigan and matching knitted shorts and a miniskirt made of glittering layers of leather that resembled a fishtail.
But Moratti’s comfort zone evidently remains the sexy rock genre, through which he channeled fitted black or patchwork leather, mesh knitwear, embroidered embellishments and glittering tassels with touches of leather braiding to varying success. His beige suede and kaftan print looks — an embroidered shift dress with scarf sleeves and a flared pants and blouse combo — were pretty but a little clichéd.
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Nevertheless, the socially responsible brand — 50 percent of its profits go to charity — is undoubtedly gaining in both maturity and diversity, and has snagged retail accounts such as Ikram and Maxfield to prove it.