H&M Studio focused its spring lineup on ethnic prints, sun-bleached colors, caftans and cardigans — with a pinch of utility wear. “It’s about a girl who wants to pack everything into her backpack and just leave — explore, go on an adventure. It could be in the streets of a city or on a hiking tour. But the idea is: It all has to fit into a backpack,” said Ann-Sofie Johansson, H&M’s head of design, leading tours through a wooden cabin in Paris’ Musée des Arts Décoratifs, where the collection was installed.
Airy camisoles with spaghetti straps came in tie-dyed silk; ample cotton-linen tunics had a friendly bohemian flair thanks to ropey drawstrings, which were also used on a pair of Spartan sandals and a safari vest with functional pockets. Leggings and sports bras in Native American prints were also part of the story, meant to be worn with chic caftans in the same print. The ensembles telegraphed summer ease with a purpose.