Trish Wescoat Pound returned to the runway on a sunny Monday afternoon with a wonderful spring collection that reflected her TWP brand’s high-quality, attainable and sophisticated but easy ethos. The collection, shown at the lush Radio Park rooftop above Rockefeller Plaza, was filled with garden inspirations stemming from the designer’s childhood hobby to her recent obsession of watching “Gardener’s World” on BBC.
“I’ve been really into this idea of gardening in general, but I think it’s more because I think gardening and fashion parallel each other a lot,” she said. Shownotes, written by Lynn Yaeger, reflected this symbolism of seasonally planning and pruning. Ample parkas and rainwear, like a happy sunshine yellow water-resistent windbreaker, Gigi Burris garden hats, and rain boots and clogs designed in collaboration with Gardenheir offered functionality and style for those increasingly rainy spring days.
“The city drives me, but it doesn’t feed me, so I’ve been wanting wide open spaces lately for some reason,” Wescoat Pound added of the underlying message. She translated the sentiment into roomy trench coats, new open-work knits and laser-cut perforated leather layers (a great skirt in tobacco brown) that enabled the wearer, including the likes of Debra Shaw, Devyn Garcia, Guinevere van Seenus,
Lineisy Montero and Karen Elson, to take in the breeze of the great outdoors.
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The styles were layered with new takes on brand signatures of Japanese denim, in classic blue or new reactive dye; reworked shirting — one tied in the back like a trench — and broken up suits of slouchy yet clean trousers and double lapel blazers. Even her dressier looks, such as a fringed bugle bead dress and two chic white boatneck gowns, were grounded with collaborative Birkenstock footwear.
The ready-to-wear and debut of large handbags, in Italian leather and Belgian horsehair, continued to address the needs of the TWP woman, without sacrificing quality or style. It’s how the four-year-old label, backed by Andrew Rosen, is quickly turning into a powerhouse American sportswear brand.
“With us, one of the reasons we win is because we give quality at a really reasonable price. That’s important to us, and it’s hard doing that when you’re making things in New York, but our business has been amazing. We’ve been very lucky, because we have great partners,” Wescoat Pound said at a preview. She recalled a recent intimate trunkshow with a retail partner’s top customers – not only did the brand exceed $200,000 of sales in two days, but the creative director was hearing feedback from many shoppers that, “I used to buy [luxury European brands], and now I buy you,” because of expensive prices that only continue to increase.
The brand has also seen success with its six retail stores in New York City, the Hamptons, Los Angeles, Dallas and Aspen and has its sights set on global expansion, starting with London, Rosen told WWD last fall.