As with pre-fall, the Sonia by Sonia Rykiel resort look book was modeled by twin sisters and musicians the Bloom Twins in the famous Studios Ferber in Paris to capture the seasonal spirit of rock whimsy. During a walk-through of the collection, Lola Rykiel pointed out that while the Rykiel girl is quintessentially Parisian in attitude, she’s not necessarily stuck in France. Thus, the collection had the modern hippie ease of Los Angeles in its T-shirts, denim, track pants and knit jogging jumpsuits, as well as the colorful pop of Seoul in color-blocked velour sweatshirts.
Less overtly feminine, more casually cool than in the past, the pieces were meant to be mixed to suit the individual. Bright lip prints, clingy knits with stripes and color-blocked panels, pink tweeds and faded jeans came styled with the air of a girl who doesn’t have to try too hard.