The upcoming opening of Ferrari’s first flagship store in London at the end of March served as an inspiration for Rocco Iannone, as images of “British royalty and music royalty,” he said, filled his mood board, from Princess Diana and a young Queen Elizabeth to David Bowie, Jamiroquai and John Lennon, as well as Twiggy in 1967 — Ferrari cars also in the background, natch.
“Ferrari to me is the expression of a vision and lifestyle, and I am always interested in exploring the cultural impact and the connections the brand has in different territories,” observed Iannone.
The collection, cohesive and consistent with Iannone’s aesthetic for Ferrari, comprised three drops, ranging from the first, with lighter fabrics and sunnier colors, to the third in wools, flannel and shearling.
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Season after season, Iannone has perfected the constructions, with precise tailoring but also cozy and enveloping shapes and fabrics, such as cashmere twinsets and chunky sweaters with thick fringes.
The care the designer puts into the architecture of a garment was exemplified by a sensuous body-hugging cashmere jersey dress with pleats. However, functionality is always top of mind for Iannone, and he pointed out that no customer of his should have to worry about getting into her clothes — hence the zip on the side of the dress.
The three drops linked to seasonality ranged from a fluid and lightweight silk handkerchief dress in a bluish purple shade, to technical cotton and denim jackets with leather inserts or corduroy pantsuits and shearling bombers. One that was treated with a crackled effect that looked glazed was luxurious and a standout.
This season the designer injected wool into Ferrari’s trademarked Q-cycle material derived from the processing of waste tires, rendering a jacket even softer and more sophisticated. In a series of pantsuits and pencil skirts, Prince of Wales checks were blurred, adding novelty to the traditional motif.
There was one print on shirtdresses and blouses depicting the Officina Ferrari tools. The concept of the Officina — always a point of reference for Iannone — was also apparent on boiler suits and blousons. Cue the tiny bolts used as rivets on denim shirts.
The palette ranged from neutral tones to rust, burgundy and petrol.
Iannone said bags have become the brand’s bestsellers and this season they included La Ferrari Dino soft bag and The Ferrari GT soft bag. Sparkling, sequined brooches in the shape of the Prancing Horse paid homage to the brand’s logo and added a whimsical touch to the garments.