For its third collection since the brand was relaunched in 2014 with a team of former Balmain designers, Faith Connexion cemented its collective approach with one-of-a-kind pieces by graffiti artists including Pisco Logik.
Working a circus theme, the French artist coated jeans in white paint with red diagonal stripes covered in glitter. Clown shoes highlighted the exaggerated proportions of the grunge-influenced lineup, from a XXXL striped top to baggy jeans tattered and patched to within an inch of their life.
Faith Connexion has struck a nerve with its unfettered approach to casual luxury, which this season ran the gamut from a gray sweatshirt that looked like it had been run over by a motorcycle to rabbit-fur vests lined with satin.
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That pick-and-mix approach is resonating with retailers, as is the label’s innovative business model, which offers multibrand stores a commission on any online sales they generate for the brand.