Gaia Trussardi set out to create an experience — and she did. Staging the family owned brand’s presentation at art gallery Pinacoteca di Brera, street musicians donning tweed or Prince of Wales corduroy suits performed against a backdrop of religious artwork ranging from Andrea Mantegna’s “Cristo Morto [Dead Christ]” to “La Pietà” by Giovanni Bellini. Trussardi said that a visit to the location triggered thoughts about how “religion was once part of daily life” and, passionate about music, she realized that musicians, too, have been fascinated by this “spiritual dimension, speaking about God” through their songs. Trussardi cited “Personal Jesus” or “Running Up That Hill” as examples.
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Visually, she said some of her favorite artists, from John Lennon and Jimmy Page to Paul Weller, wore “classic tartan jackets and corduroy coats in a young, cool way” — a look she succeeded in recreating for fall. A number of Trussardi’s silk tie prints were revisited for vests and shirts, which helped blend Italian and British influences, all with the Seventies mood that continues to be so popular in Milan.