“Look at me.” “Touch me.” So read the logo taping on the latest Au Jour Le Jour effort — another Italian collection targeted at attention seekers.
Design duo Mirko Fontana and Diego Marquez turned out tailored wool coats, pale jeans jackets and organza minidresses, but your eye went right to the rebus symbols and words patched on them.
They didn’t add much to the fashion conversation, other than wink to the rampant branding and clean shapes of the Nineties. Faux fur coats dotted with Plexiglas teardrops were way more fun than knit tube dresses patched with AJLJ logos in the manner of prison garb.
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