Scotch & Soda will release a new collaboration with Joe Jonas, who was first named brand ambassador in November 2023. The collection marks a bold fusion of Scotch & Soda’s signature style with Jonas’ penchant for mixing vintage and modern details, the capsule collection marries high-quality fabrics and premium tailoring.
The first drop of the Scotch & Soda x Joe Jonas capsule collection, set to release on Tuesday, brings together an eclectic mix of men’s and unisex clothing and accessories. The capsule, one of two planned for the season, showcases Jonas’ playful style through a desert sunset palette of soft blues, burnt sienna and warm ochres. The collection also features innovative prints and textures such as acid-wash and vintage finishes. The collection reflects Jonas’ unique vision and his affinity for artistic expression, inspired by his Instagram photo diary, “Cup of Joe.”
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Drawing influence from the American West, ’70s Americana and Jonas’ own photographic and written musings, the collection embodies a dynamic blend of creativity and confidence. Key pieces include tailored workwear jackets, ringer tees adorned with custom graphics, sporty polos and on-trend accessories such as trucker hats and printed scarves.
Eran Kaim, chief product officer of Scotch & Soda, emphasized the brand’s commitment to offering quality product through this collaboration. “Scotch & Soda is taking a more elevated, focused approach to our collections to offer expertly designed and premium pieces that our consumers can enjoy, Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand. Known for his authentic personality and distinctive sense of style that mixes modern and vintage details in silhouette, color and texture, Joe is an inspiring creative partner for the Scotch & Soda brand.”
Since Jonas was named the brand’s first official ambassador following Scotch & Soda’s acquisition by Bluestar Alliance in November 2023, he has served as the face of the brand through the spring 2025 season. The Scotch & Soda x Joe Jonas collection is now available globally at scotchandsoda.com, Scotch & Soda stores, select retailers and premium boutiques.