Savage x Fenty will launch its latest maternity capsule collection, designed by the brand’s visionary and founder Rihanna — who during her pregnancies has modernized maternity style — on Aug. 9. The collection includes new bralette styles with extra support for new and expecting mothers. The pieces are inspired by some of the brand’s bestselling silhouettes, including Savage x Cotton, Floral Lace and Savage Not Sorry.
The new maternity styles feature signature detailing with added technical features such as front-facing straps for convenience, a full nursing sling with a neckline to underarm opening, a set of nursing clasps and an added row on the hook and eye closure of the bra for easy adjustability and an optimal fit.
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The cotton maternity bralette will be available in black caviar, platinum gray and navy blue. The floral lace maternity bralette and the Savage Not Sorry maternity bralette will be available in black caviar and purple lavender.
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In true to Savage x Fenty’s long-standing commitment to carrying plus-sizes, the new bralettes come in an extensive size range from XS to 4X. Price points for the collection range from $34.95 to $39.95 for Savage x Fenty VIP members and $44.95 to $49.95 for non-VIP members.
In addition to the bralettes, the capsule collection includes an oversize graphic T-shirt that says “Make More Babies.” The collection will be available via savagex.com and at Savage x Fenty retail stores. The bralette styles will also be available at Babylist’s new showroom in Beverly Hills.
The campaign is fronted by models Tabria Majors and Essence Tatiana. Majors is well known in the world of plus-size modeling amassing 2 million followers on Instagram, while Tatiana is a curve model with more than 600,000 followers on Instagram.
The maternity collection comes at a fitting time, as Rihanna is pregnant with her second child with rapper A$AP Rocky.