If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Nyx Professional Makeup is building on the “Bridgerton” buzz.
In honor of Valentine’s Day, the cosmetics brand is, once again, teaming up with Netflix and Shondaland to bring the beauty of the fan-favorite series to life with all-new special-edition products, including Royal Treasures 2-piece Lip Kits, a Royal Shimmer Skin Illuminating Puff and a Handheld Royal Reflections Mirror. The 2-piece lip kits feature the brand’s bestselling Butter Gloss and Lip Lingerie Royal Lip Liner in Flirt Alert, Cupid’s Secret, Talk of the Ton, Berry of the Ball, Toffee Temptation and Rumour Has It.
Related Articles
The launch, available now, comes just over a week after part one of “Bridgerton” Season Four premiered on the streaming service, and less than a month before the second installment debuts.
You May Also Like
According to the press release, this partnership was designed to reaffirm the brand’s commitment to existing at the intersection of beauty and pop culture. Nyx first collaborated with Netflix and Shondaland in September, releasing a batch of “Bridgerton”-branded products, including two Epic Ink Liner Glitz pens, three blush duos, two Royal Highlighters and two Royal Butter Glosses. Before that, the drugstore makeup brand tapped into the gaming-sphere, partnering with a “A Minecraft Move” to release limited-edition essentials featuring Minecraft iconography.
With video games, television and film covered, Nyx has moved on to bolstering its brand awareness in other arenas. In July, the brand tapped Angel City Football Club stars and sisters Alyssa and Gisele Thompson to become the newest faces of its “Make Them Look” campaign, a multifaceted activation showcasing beauty’s role in the world of women’s sports. Before the Thompson sisters, Nyx appointed University of Southern California’s basketball guard Juju Watkins as the face of the campaign for its inaugural year.
Nyx was established as a founding-level partner of Angel City FC back in 2024, marking the company’s move into soccer. Not long after, the cosmetics brand signed a multiyear deal with the team to become the squad’s official sleeve sponsor with its logo stitched on the gear.