If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Oral hygiene just got a little sweeter. Moon Oral Beauty and Sprinkles Bakery are teaming up for a limited-edition collaboration. The brands worked together on a new electric toothbrush and birthday cake-flavored toothpaste to mark the bakery’s milestone 20th anniversary and Moon Oral Beauty‘s six-year celebration, available Thursday.
Related Articles
The oral hygiene brand and bakery introduce the Moon x Sprinkles electric toothbrush, available for $69.99, and Birthday Cake toothpaste, for $12.99. To mark the special occasion, Sprinkles also introduces a custom Moon Birthday Bite cupcake, available on Thursday at all Sprinkles bakeries nationwide until April 6.
Moon x Sprinkles Electric Toothbrush
Price upon publish date of this article: $69.99
Moon x Sprinkles Birthday Cake Toothpaste
Price upon publish date of this article: $12.99
“At Moon, we’re passionate about driving flavor innovation and disrupting the oral care category with culturally relevant collaborations,” said Shaun Neff, founder of Moon Oral Beauty.
You May Also Like
“This partnership represents an exciting foray into the world of food and desserts. As a longtime fan of Sprinkles — and someone who’s eaten my fair share of cupcakes — I can confidently say we’ve nailed a flavor that truly captures the iconic cupcake that everyone loves, now in a way that makes brushing your teeth just as enjoyable. Beyond oral care, this collaboration has created fresh, fun ways for consumers to connect with and experience Moon like never before,” Neff said.
Sprinkles customers will receive a complimentary trial-sized sample of the Birthday Cake toothpaste with any Sprinkles purchase at all 25 bakeries nationwide. Full-sized toothpastes are stocked in select Sprinkles ATMs. Both the electric toothbrush and the toothpaste are available on Thursday at Moon Oral Beauty’s official website and on Sprinkles’ official website, as well.
“At Sprinkles, we’ve always believed that indulgence is more than just taste, it’s about celebrating life’s everyday moments,” said Justin Murakami, president and chief operating officer of Sprinkles.
“Our partnership with Moon marks an exciting new chapter as we extend our signature Birthday Cake flavor into the world of oral beauty, offering guests a fresh and innovative way to enjoy Sprinkles beyond the bakery. It reflects our commitment to expanding Sprinkles as a lifestyle brand.”
While the electric toothbrush features the iconography of Sprinkles, the toothpaste includes a soft pastel pink, fluoride-free paste. The oral hygiene essential features a delightful blend of sugar-free birthday cake flavor and notes of the brand’s renowned vanilla buttercream frosting to satisfy anyone’s sweet tooth.
Back in June 2024, Moon Oral Beauty debuted the brand’s collaboration with Hello Kitty.