Brands and Retailers Supporting Breast Cancer Awareness Month 2025 With Special Collections, Charity and More Initiatives

Tanya Taylor marks Breast Cancer Awareness Month with two new $15 headscarf designs, available at her Upper East Side boutique (980 Madison Avenue) and MSK gift shops. 100% of proceeds support Memorial Sloan Kettering Cancer Center, with remaining stock donated to patients. The initiative empowers women undergoing treatment with stylish, functional options. More details are available online.

Celebrating 25 years of the Pink Pony campaign, Ralph Lauren’s 2025 collection features sporty styles for men, women and children, including hoodies, baseball jackets and fleece essentials. 100% of proceeds from the Pink Pony Twill Ball Cap and Cable-Knit Hoodie, and 25% from other items, will benefit the Pink Pony Fund or global cancer charities.

Vera Bradley’s 2025 Foundation Collection supports Breast Cancer Awareness Month with 12.5% of net proceeds (up to $100,000) benefiting the Vera Bradley Foundation for Breast Cancer’s research efforts. Featuring items like tote bags, mastectomy pillows and headscarves, the collection is available at Vera Bradley stores and online to aid the fight against breast cancer. Prices range from $10 to $100.

Luxury performance brand APL is releasing a limited-edition TechLoom Traveler in Fusion Pink to support Breast Cancer Awareness Month. Starting Oct. 1, 20% of sales (minimum $5,000 donation) will benefit the Women’s Cancer Research Fund. The slip-on sneaker is available online and at APL’s flagship stores in Los Angeles and New York City.

Brochu Walker is supporting Breast Cancer Awareness Month by donating 20% of net proceeds from their curated pink edit to the Breast Cancer Alliance throughout October. The collection, reflecting the brand’s understated aesthetic, is available online and in select stores, aiming to fund critical research while promoting awareness.

Well People continues its year-round initiative during Breast Cancer Awareness Month by donating 100% of net proceeds from its Lush Lip Tinted Oil in Wildflower ($12) to Lipstick Angels, a nonprofit offering beauty and wellness services to cancer patients. The product is available online, supporting both self-care and oncology-focused programs. More details are available at wellpeople.com.

Jane Win’s “Share the Love” Collection, launched for Breast Cancer Awareness Month, donates 15% of proceeds to Dana-Farber Cancer Institute and the Jimmy Fund to support cancer research and care. Featuring meaningful designs like the double-sided Original coin inscribed with “Love, Courage, Strength,” the collection symbolizes resilience and hope. Available throughout October at JaneWin.com.

Athleta has partnered with Kristin Juszczyk to reimagine its best-selling Train Free Sports Bra for Breast Cancer Awareness Month. Inspired by her mom’s cancer journey, 13% of proceeds will benefit Susan G. Komen to support breast cancer research and awareness. 13% reflects the approximately 1 in 8 women in the U.S. will be diagnosed with breast cancer in their lifetime. Available exclusively on Athleta.com, the collaboration empowers women to prioritize early detection. The bra costs $55 on athleta.gap.com.

Express is marking Breast Cancer Awareness Month with a Pink Collection in the shade Neon Berry, donating 15% of proceeds (up to $50,000) to the Breast Cancer Research Foundation. Available online and in stores through October, the collection supports BCRF’s mission to advance breast cancer research while incorporating bold, fall-ready pieces into wardrobes. More details are available on express.com.

Thrive Causemetics unveils its limited-edition Pink-Bow Liquid Lash Extensions Tubing Mascara ($26) for Breast Cancer Awareness Month, donating 100% of proceeds to nonprofit partners supporting breast health and survivorship. Available online, the initiative aims to assist 500,000 survivors through sales and the #ThriveTogether campaign, encouraging community involvement in raising awareness and funds. “Our community isn’t just donating when they purchase from Thrive Causemetics; they’re rewriting what breast-health support looks like. Together we fund early-detection education, sit beside women in treatment, and cheer them on as thrivers writing their next chapter,” said Karissa Bodnar, Founder and CEO. More details are available online.

Look Optic launches limited-edition Shiny Pink frames for Breast Cancer Awareness Month, donating 10% of sales (minimum $10,000) to the Women’s Cancer Research Fund. Featuring popular styles like Cosmo, Laurel, Evita, and Abbey, the collection is available online starting Oct. 1, supporting vital research through purpose-driven eyewear. Details are available on lookoptic.com.

In honor of Breast Cancer Awareness Month, Hutch is donating dresses to the United Breast Cancer Foundation to support those impacted by the disease. The initiative reflects the brand’s commitment to raising awareness, inspiring hope and standing by survivors. The donation effort will run throughout October and aims to provide tangible support to women in need. Products are available online.

Healthcare and lifestyle brand FIGS is partnering with F*ck Cancer for Breast Cancer Awareness Month with a limited-edition collection featuring fan-favorite F-ing Pink and new Fight Club Pink in scrubs, tees, and accessories. Launching September 30, FIGS is also donating $50,000 to advance cancer research. The collection is available online at wearfigs.com.

Lilly Pulitzer celebrates Breast Cancer Awareness Month with its 7th annual Print with Purpose collection, featuring the vibrant “Supporting Squad” print across 13 styles, including pajama sets, luxletic pieces, and the Levy silk caftan. The brand will donate $25,000 to The Pink Agenda to support breast cancer research through BCRF. The collection is available now at lillypulitzer.com and stores nationwide.

Guess Watches is celebrating its 12-year partnership with The Get In Touch Foundation this Breast Health Awareness Month by launching two special-edition timepieces. The Sparkling Pink watch features a rose gold-tone case, pink sunray dial, and soft pink silicone strap. Proceeds support the Foundation’s mission to provide accessible breast health education. Available now at Guess stores and online for $180 to $185.

Easy Spirit continues its Move for Pink campaign this October with the launch of the limited-edition Maelie EMOVE Sneaker ($99). A portion of proceeds will benefit Dr. Lisa Newman’s breast cancer research through Shoes for a Cure. Designed for comfort and support, the sneakers are available online at easyspirit.com, supporting awareness and the fight against breast cancer.

Intimates brand EBY is supporting Breast Cancer Awareness Month with a portion of October proceeds benefiting the National Breast Cancer Foundation. Highlighting its Pain Free T-Shirt Bra, designed for comfort and support without compression, the initiative reflects EBY’s mission to empower women in daily life and recovery. Available online, it retails for $69.

This October, WOO World of Oils is donating 30% of sales from its Organic Rosehip Oil ($40) to Cancer Cartel in honor of Breast Cancer Awareness Month. The nonprofit helps ease financial burdens for cancer patients, allowing them to focus on healing. Ethically sourced and 100% organic, the oil is available online at worldofoils.com, supporting both skin health and a meaningful cause.

Souls. has launched a limited-edition Pilates grip sock in collaboration with The Pink Fund for Breast Cancer Awareness Month. Designed to combine comfort and performance, the socks celebrate resilience and strength with every step. Souls. will donate 20% of proceeds to The Pink Fund, supporting breast cancer patients with essential living expenses during treatment. Available now at SoulsLA.com for $20.

Lilysilk is continuing its partnership with the National Breast Cancer Foundation (NBCF) through an expanded sleepwear collection in ruby pink. From July 1 to Sept. 30, 2026, 20% of gross sales from the four-piece collection and past evergreen products will be donated to support NBCF’s year-round mission. The collection is available at lilysilk.com.

Salty Mermaid marks Breast Cancer Awareness Month by donating 100% of proceeds from select swimwear sales this October to the Shula Fund, benefiting Moffitt Cancer Center, Florida’s top cancer hospital. Known for its bold designs and commitment to empowering women, the brand combines fashion with purpose. The collection is available at saltymermaid.com.

Dermaflash is supporting Breast Cancer Awareness Month by donating 25% of October net sales from its Pop Pink colorway to the Breast Cancer Research Foundation. Founded by breast cancer survivor Dara Levy, the initiative highlights her commitment to advancing research. The Pop Pink Dermaflash device is available exclusively at dermaflash.com throughout October.

Sézane continues its year-round commitment to women’s health with its Pink Wednesday initiative, supporting The Women’s Cancer Research Fund (WCRF). For October, the Louise Scarf ($110) is this month’s Pink Creation, with 100% of net sales profits benefiting DEMAIN, Sézane’s social impact program. Available online at sezane.com, funds support breast cancer research, patient care, and early detection efforts globally.

In honor of Breast Cancer Awareness Month, Thank God It’s Natural (tgin) is donating 100% of proceeds from its Green Tea Super Moist Leave-In Conditioner to the tgin Foundation. The foundation supports women facing breast cancer by covering transportation and out-of-pocket expenses. The initiative continues the legacy of founder Chris-Tia Donaldson and is available online at tginhair.com.

Skincare brand Savoir, founded by breast cancer survivor Carly Guerra, is donating $5 from every bottle sold in October to Cancers + Careers in honor of Breast Cancer Awareness Month. The brand’s innovative serum promotes breast tissue health with a focus on prevention and nourishment. Available year-round, 1% of proceeds consistently support cancer advocacy programs.

Silvia Tcherassi has partnered with the Breast Cancer Research Foundation (BCRF) to launch a limited-edition pink Sofia Bag ($750) in honor of Breast Cancer Awareness Month. Available exclusively at the Bal Harbour boutique starting October 8, 100% of proceeds will support breast cancer research. The collaboration debut includes a panel discussion with BCRF’s Kinga Lampert and Sofia Espinosa Tcherassi. “Breast cancer continues to impact women across the globe—it has touched close friends of mine, as well as some of our most cherished clients. Supporting BCRF isn’t just important; it’s a priority for us. We’re proud to introduce this exclusive collector’s item in honor of a cause that is deeply meaningful to us,” shared Tcherassi.

BuDhaGirl honors Breast Cancer Awareness Month with its Breast Cancer Awareness Stack ($165), featuring pink bracelets symbolizing resilience and support. A portion of proceeds will benefit Susan G. Komen Dallas County throughout October, turning mindfulness into meaningful action. The stack includes handcrafted bangles and beaded bracelets, available online at budhagirl.com, blending fashion with purpose.

Patricia Nash Designs marks its 15th anniversary with a $75,000 donation to Susan G. Komen and the launch of the limited-edition Benvenuto Tote in “Passion” pink ($199) for Breast Cancer Awareness Month. Proceeds will support research, treatment, and patient care. Known for timeless craftsmanship, the exclusive tote is available now at patricianashdesigns.com, symbolizing strength and community in the fight against breast cancer.

Undergarments brand Cakes Body and the Breast Cancer Research Foundation (BCRF) have launched the She’s Not Too Young Fund to focus on breast cancer research and resources for women under 40. In honor of Breast Cancer Awareness Month, Cakes is also encouraging women to take the “Know Your Risk” assessment and prioritize breast health conversations. Cakes’ commitment to the Breast Cancer Research Foundation totals $400,000. Learn more at cakesbody.com and BCRF.org.

The Parke x Pink Aid limited-edition Mockneck combines style with purpose, featuring fleece material and an embroidered Pink Aid heart logo. Supporting breast cancer patients in financial crisis, 27% of profits benefit the Pink Aid Foundation, helping cover essentials like food, rent, and transportation. Available now at parkesweaters.com, the sweatshirt symbolizes compassion and support during Breast Cancer Awareness Month.