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Polly Pocket’s wardrobe is getting a life-size upgrade thanks to Lisa Says Gah. The indie retailer is partnering up with Mattel to debut a limited-edition line of clothing and accessories inspired by the tiny doll.
Following Polly’s 35th anniversary, her pastel world is reimagined through LSG’s cool girl lens. The collection includes baby tees emblazoned with cheeky phrases like “Cute as a Button” and “Tiny Vibes,” intarsia knit cardigans and allover print denim pieces.
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Ruffled heart-shaped bags nod to Polly Pocket’s signature compact, while leatherette co-ords in powder pink evoke her rubber garb. Quilted skirt sets and dresses, as well as charm bracelets, tap into ’90s childhood nostalgia. Butter yellow PVC kitten heels — embellished with whimsical floral buckles — round out the collection.
“Designed to unlock core memories, Polly Pocket x LSG is all about the joy of getting dressed and the magic of styling outfits with your pocket-sized BFF,” reads a statement from the brand.
Polly Pocket was initially designed by Chris Wiggs in 1983. He created the tiny plaything for his daughter, fashioning a dollhouse out of a makeup compact. This became the basis for the original Polly Pocket toys, which included heart-shaped plastic cases that opened up into play sets.
After they hit shelves in 1989, Mattel purchased the property in 1998, redesigning Polly Pocket and making her slightly larger. They also introduced clothing, shoes and accessories for the doll — many of them rubber.
The Lisa Says Gah x Polly Pocket collection launches Wednesday at lisasaysgah.com.