Lexi Wood posing in lacy lingerie for Hanky Panky's fall and holiday 2025 campaign.

Lexi Wood Debuts Hanky Panky Collaboration in New Lingerie Campaign

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Model and influencer Lexi Wood is Hanky Panky‘s newest muse and collaborator.

With more than 1.2 million followers on social media, Wood became the face of the lingerie brand’s fall and holiday 2025 campaign, which introduces the Lexi Wood x Hanky Panky collection, a 25-piece line created to capture “that effortless ‘It’ girl energy,” she told WWD via email.

shop hanky panky’s new collection

Codesigned by Wood and the brand, the collection integrates Hanky Panky’s recognizable lace fabrics with Wood’s personal approach to style and self-expression. The line includes bras, underwear, slips, robes and layering pieces meant to transition from private wear to day-to-day wardrobes.

“The entire partnership with Hanky Panky has been a dream. I’ve never felt more open and authentic. I’ve been hands-on in every way possible during this collaborative process. From creative direction on the campaign, to selecting the team for the shoot, to literally being in the atelier with chalk in hand, marking up the garments. Each style is named after a woman in my life who has inspired and uplifted me, which makes this collection feel even more special and personal,” Wood said.

The campaign narrative follows Wood through her daily routine in New York City, underscoring how lingerie can serve as a versatile component of everyday dressing. Each item in the collection bears the name of a woman who has personally influenced Wood, creating a direct link between the designs and her own life experiences.

“The designs were created to be styled effortlessly in everyday life, reflecting the versatility that makes them so wearable. From my experience, Gen Z thrives on originality and refuses to be boxed in, so I can’t wait to see how they make each look their own. There’s truly something for everyone and that is what makes this collection so special,” Wood said.

For Hanky Panky, this collection reinforces a brand ethos focused on inclusivity, comfort and individuality across diverse body types. Brenda Berger, chief executive officer of Hanky Panky, noted that the collaboration mirrors the brand’s goal to balance heritage design with cultural relevance.

“Together, we’re redefining lingerie for a new generation with comfortable, confident pieces designed for modern women,” Berger said via statement.

“When I started creating the mood board and design ideas for this collection, I wanted it to capture that effortless ‘It’ girl energy. From there, Makeda Scille, vice president of design, sat down with myself and my managers, Tiffany Wood and Shannon Cassidy Wood, to really define the message behind the collaboration. Once we aligned on that, the design process flowed so organically. For me, creativity is less about rules and more about a vibe and connection that you can’t quite put into words. With my team and the Hanky Panky team, that connection was effortless.”

The collection will be available on Monday through the brand’s website and select retail channels. This is the first collaboration the brand has created with a social media influencer.

“I’m proud to be part of Hanky Panky’s first influencer collaboration, especially as a Gen Z woman. It’s exciting to show that even iconic brands can embrace fresh perspectives and grow alongside our generation. This partnership is all about celebrating creativity, originality and the new wave of Gen Z style,” Wood said.