Katy Perry Collections has released new images from its fall 2023 ad campaign featuring the brand’s namesake founder.
The new Katy Perry Collection ads explore time travel and draw inspiration from the go-go ’60s, ’70s Western style, ’80s punk and the club scene of the ’90s and ’00s. The campaign also channels space age and neo-futuristic inspiration.
Each shoe in the collection revisits a different decade with a modern twist. The ’70s Western boots are done in a metallic silver finish, while zebra print is found on a pair of ’60s-inspired mules.
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The second installment of the campaign was shot in Los Angeles by Greg Swales and was styled by Tatiana Waterford. Perry is featured in a hyper-digital technique, posing in various backgrounds wearing fall styles including a silver high cowboy boot, a zebra mule and a holiday candy cane pump.
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Images featuring Perry on a green screen will be released simultaneously so fans can drop Katy into backgrounds of their choice.
“For this line, I was thinking ‘pixie disco space cowgirl’ with the staple characteristics of the Katy Perry Collections brand, which is bold prints, fun textures and always a conversation starter,” said Perry in a statement.
The collection ranges in price from $89 to $169 and will be available on the brand’s website, KatyPerryCollections.com, online at Nordstrom, Macy’s and Belk, and select e-commerce sites, including Amazon, Zappos and Verishop.
Launched in spring 2017, Katy Perry Collections was founded by the pop star to offer bold styles at an affordable price. The collection features everything from casual sandals and colorful sneakers to playful stilettos and sophisticated pumps.
While she’s busy posing for her latest fashion endeavor, Perry is also hard at work with her Las Vegas residency, Play. In May, she also performed at the coronation concert for King Charles.