J.C. Penney has revealed its collaboration with the Emmy-winning ABC sitcom “Abbott Elementary” created by Quinta Brunson.
The collaboration is the result of a partnership between J.C. Penney and Warner Bros. Discovery Global Consumer Products. The collection features apparel inspired by the teachers on the show and their individual quirky styles.
J.C. Penney wanted to create this collaboration to tap into the “Abbott Elementary” fandom and create a collection that catered to educators today as well as other customers who are craving more choice from their apparel.
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Abbott Elementary Teacher’s Edition Volume 1, available exclusively at J.C. Penney, features 50 pieces that are mix-and-matchable. The majority of the pieces are under $100 and more than half of the pieces are under $50. The limited-time line includes colorful, patterned and neutral sweaters, jackets, dresses, knitted tops and woven shirts for both men and women.
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“We are honored to partner with Warner Bros. Discovery on this new collection inspired by ‘Abbott Elementary,’ a show that reflects our own commitment to making every day and every dollar count for teachers and essential role models who show up for their communities,” said J.C. Penney chief merchandising officer Michelle Wlazlo in a statement. “Too often, teachers and working families have to make a choice between comfort and fashion. We wanted this collection to feature quality, stylish and relevant pieces that could seamlessly be mixed-and-matched at an affordable price, so any teacher can feel empowered to dress their ‘inner Abbott.’”
J.C. Penney is also celebrating real life educators by casting seven of them in its new ad campaign, which includes a new TV spot, print, digital and social media. J.C. Penney’s “Abbott Elementary” Teacher’s Edition, Volume 1 is available now to purchase online and in select stores nationwide. Teachers can receive an additional 10 percent off when they show their teacher ID, in-stores only, until Oct. 8.