A longtime muse of Jeanne Damas, supermodel Helena Christensen is now the star of the latest campaign from the designer’s brand, Rouje. Shot by Luc Braquet, Christensen embodied the brand’s vision of womanhood in the renowned Eiffel studio and the streets of Paris.
“I have loved the universe and the aesthetics of Jeanne for a long time, so it was a dream to be part of this campaign and meet her. She is so cool and so lovely, and we spent a beautiful day in Paris shooting and having fun,” said Christensen in a statement.
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The campaign showcases Rouje’s pre-spring 2025 collection. Christensen wears a denim midi dress with pearl button fastening, a black polo and long skirt set with openwork details, a vibrant red short-sleeved sweater with ribbed edges and a floral-print skirt, among other looks. The collection, which takes inspiration from the “modern woman,” also features accessories, such as a ’90s-inspired handbag and a printed scarf.
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“I wanted to beautifully showcase the harmony and strength of women; they can embrace it all — and their possibilities are boundless,” said Damas.
Damas founded Rouje in 2016, expanding the brand in 2023 with stores in New York City and London. The label’s pre-spring 2025 collection is now available at rouje.com.
Christensen, a Danish supermodel who rose to international prominence in the 1990s as one of the original supermodels alongside figures like Naomi Campbell, Cindy Crawford and Linda Evangelista, returned to the runway in November at the “1001 Seasons of Elie Saab” show. In 2024, she became the first celebrity face of Danish hair care brand Hårklinikken.