The stars have aligned for Victoria’s Secret. The brand has enlisted a roster of boldface names to front its Icon by Victoria’s Secret Push-Up Demi Bra, including Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel, Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski.
Photographer Mikael Jansson captured the striking images and Camilla Nickerson styled the campaign.
“We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,” said Janie Schaffer, chief design officer. “It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”
The collection is now available online.
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Naomi Campbell: Victoria’s Secret ‘The Icons’
Naomi Campbell for Victoria’s Secret ‘The Icons’
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Gisele Bündchen: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Gisele Bündchen for Victoria’s Secret ‘The Icons’ campaign.
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Candice Swanepoel: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Candice Swanepoel for Victoria’s Secret ‘The Icons’ campaign.
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Adriana Lima: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Adriana Lima for Victoria’s Secret ‘The Icons’ campaign.
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Emily Ratajkowski: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Emily Ratajkowski for Victoria’s Secret ‘The Icons’ campaign.
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Hailey Bieber: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Hailey Bieber for Victoria’s Secret ‘The Icons’ campaign.
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Adut Akech and Naomi Campbell: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Adut Akech and Naomi Campbell for Victoria’s Secret ‘The Icons’ campaign.
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Paloma Elsesser: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Paloma Elsesser for Victoria’s Secret ‘The Icons’ campaign.
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Adut Akech, Paloma Elsesser and Hailey Bieber: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Adut Akech, Paloma Elsesser and Hailey Bieber for Victoria’s Secret ‘The Icons’ campaign.
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Adut Akech: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Adut Akech for Victoria’s Secret ‘The Icons’ campaign.
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Sui He: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Sui He for Victoria’s Secret ‘The Icons’ campaign.
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Candice Swanepoel and Emily Ratajkowski: Victoria’s Secret ‘The Icons’
Image Credit: Courtesy of Victoria's Secret Candice Swanepoel and Emily Ratajkowski for Victoria’s Secret ‘The Icons’ campaign.