Sofia Richie Grainge and Marco Asensio Star in Tommy Hilfiger’s Spring 2025 Eyewear Campaign [PHOTOS]

Sofia Richie Grainge and soccer player Marco Asensio are the faces of Tommy Hilfiger‘s spring 2025 eyewear campaign, unveiled on Tuesday. The campaign was shot by photographer Alexandra Nataf.

“Sunglasses are a defining part of my personal style, with the power to elevate, refine and complete a look,” Grainge said via statement. “I love the contemporary design of this TOMMY HILFIGER collection which gives a natural, effortless and wearable feel.  Each pair complements my Spring wardrobe, giving that extra shade of confidence and sophistication.”

“I’m thrilled to join the Tommy Family and bring my passion to this campaign,” said Asensio. “The TOMMY HILFIGER brand has always embodied a timeless and iconic aesthetic, blending heritage and modern design. Whether arriving at the stadium or enjoying time-off, their eyewear is the perfect finishing touch – distinctive, bold and designed to make a statement.”

The spring 2025 eyewear collection is now available on tommy.com, in Tommy Hilfiger stores and in selected eyewear stores worldwide from February 2025.